Business Quests in the Information Age:

January 2009

Entrepreneurs On Business Quests

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Nicolas Martignole
Nicolas is a passionate technologist and an explorer of new ways and usages of technology. I like his no-nonsense way of approaching topics and definitely enjoyed learning and working with him at a scrum training.
sandrine Plasseraud
Great new marketing evangelist in the UK.
Hans Rosling
Professor of International Health, Karolinska Institutet, Stockholm, Sweden. I "discovered" him at a conference in Paris and found his quest for a fact-based understanding and analysis of the world most appealing.
Sylvain Zimmer
A young talented wiz kid who has been on a couple of business quests in the past five years... and he's in his early twenties!
Laurent Kratz
A serial entrepreneur currently very focused on the music industry.
Emmanuel Vivier
One of the top evangelists of new marketing methods in Europe: buzz, wom, viral & more.
Pascal Leurquin
Chef d'entreprise belge de 44 ans, marié, 3 enfants.

This image is a scan of an advertising postcard I found in a restaurant of Brussels. It says "feeling protected | se sentir protégé". I was surprised to discover on the back-side of this postcard that it is published and distributed on behalf of NATO. And NATO is asking people to use the postcard to mail their input / opinions. I know that security and protection are fashionable values these days. I know that the media keep injecting regular doses of fear reminders in the news. So my question of the day is simple: what is the purpose of this communication campaign?