Over the past couple of months I came across several articles claiming that there are investors today on the market who are more interested in product features than in a company’s business model. That is tragic.
Perhaps this line of reasoning is why we are seeing (again, as it was the case back in 2000) so many initiatives that are merely nice online tools but not businesses. I was really surprised to discover a number of online todo lists and I am not too sure how these guys are actually going to make money. Ditto for a number of online tools aimed at building the so-called “social Internet”.
A company’s business model is of the essence and it’s worth spending time to define and refine it. It’s the core of business sustainability and no company in the world can afford not to be clear about its business model. And because I now have some experience with entrepreneurs, let me add this: pick one and stick to it. Few things are worse in strategy execution than trying to have two or three business models because you can’t make up your mind.
Continue reading "First was the business model" »
While working on a post for my blog, I noticed strange lines of HTML code when using the online editor provided by TypePad. Here’s an example of such odd lines:
<div id="jajahYDiv" style="visibility: hidden;">0</div>
<div id="jajahXDiv" style="visibility: hidden;">0</div>
I decided to open a ticket with TypePad and after I got their answer I uninstalled the Jajah extension. Guess what? The funny lines of code had disappeared, except for a few of the posts of my blog. I wonder what may have caused this and obviously I now feel somewhat less confident in the Firefox extension for Jajah. A pitty because it was quite convenient.
The details of my uninstall, with screen shots are available at the link below.
Continue reading "Odd HTML code due to Jajah's Firefox extension?" »
As I was reading a piece of news on the site of BBC Newsnight, I noticed a smart marketing trick: the BBC lets you access a specific piece of content under the condition that you as a reader agree to”digg” the article. Suprising and smart method for an established media company.
Digging of course is web-speak; it does not involve any shovels or spades: it merely means that as a reader you somehow “vote” for the article and increase its popularity on a site called Digg that aggregates content from difference sources and allows its users to qualify and comment the articles. Digg is often the source of traffic for a web site as most recommended articles are viewed by Digg’s community and by non-members.
Continue reading "Smart web marketing: an ounce of practice worth more than tons of theory" »
Very interesting list of lies posted by Guy Kawasaki. Some of them are just the little lies of everyday life, other are the lies of marketers (and yes, as Seth Goding puts it All Marketers Are Liars - great book by the way) and a last group is made of the lies of venture capitalists. In fact when describing lie number 3 ("you need us more than we need you"), Kawasaki is telling a big truth: the relationship between venture capitalists and entrepreneurs who choose to develop their company the Silicon Valley way is one of codependency.
Continue reading "Co-dependents" »