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October 2008

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Entrepreneurs On Business Quests

  • Nicolas Martignole
    Nicolas is a passionate technologist and an explorer of new ways and usages of technology. I like his no-nonsense way of approaching topics and definitely enjoyed learning and working with him at a scrum training.
  • sandrine Plasseraud
    Great new marketing evangelist in the UK.
  • Hans Rosling
    Professor of International Health, Karolinska Institutet, Stockholm, Sweden. I "discovered" him at a conference in Paris and found his quest for a fact-based understanding and analysis of the world most appealing.
  • Sylvain Zimmer
    A young talented wiz kid who has been on a couple of business quests in the past five years... and he's in his early twenties!
  • Laurent Kratz
    A serial entrepreneur currently very focused on the music industry.
  • Emmanuel Vivier
    One of the top evangelists of new marketing methods in Europe: buzz, wom, viral & more.
  • Pascal Leurquin
    Chef d'entreprise belge de 44 ans, marié, 3 enfants.

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« A matter of objective | Main | The challenge of sustainability of business quests »

A contrarian's view

If we are serious about dealing with durable (human) development and the type of world we will leave to future generations (not only in the economically developed world), it is worth listening to well documented views from contrarians like Bjorn Lomborg, whose book Cool It I strongly recommend. Worth considering on this Blog Action Day I think. His presentation at TED Talks can be viewed at the end of this post.

What I like about what he develops is that:

  1. he makes the case for immediate action on stuff that matters today and has consequences tomorrow, possibly preparing people and nations to better deal with threats that we cannot possibly fathom
  2. his approach involves considering the issues of the human condition in an integral manner, not looking at matters in isolation
  3. he considers the limited nature of current resources and outlines a path for a rational use of those resources to achieve the goal of a wealthier and more balanced world
  4. taking an integral approach forces us to confront the contradictions of our current ways with barely conceivable imbalances between endeavours of different types and merits
  5. considering costs and benefits and focusing on currently achievable steps while keeping an end goal in mind is precisely what will break the loosing game of the prisonner's dilema as outlined in a recent article of The Economist

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