Business Quests in the Information Age: Where's the agency?

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Entrepreneurs On Business Quests

Nicolas Martignole
Nicolas is a passionate technologist and an explorer of new ways and usages of technology. I like his no-nonsense way of approaching topics and definitely enjoyed learning and working with him at a scrum training.
sandrine Plasseraud
Great new marketing evangelist in the UK.
Hans Rosling
Professor of International Health, Karolinska Institutet, Stockholm, Sweden. I "discovered" him at a conference in Paris and found his quest for a fact-based understanding and analysis of the world most appealing.
Sylvain Zimmer
A young talented wiz kid who has been on a couple of business quests in the past five years... and he's in his early twenties!
Laurent Kratz
A serial entrepreneur currently very focused on the music industry.
Emmanuel Vivier
One of the top evangelists of new marketing methods in Europe: buzz, wom, viral & more.
Pascal Leurquin
Chef d'entreprise belge de 44 ans, marié, 3 enfants.

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Where's the agency?

Quite an interesting trend in the space of advertising as online media, especially those that have a participative audience, are now reinventing the value chain of marketing communications. This does look like a validation for those of us who feel the role and mission of agency is to undergo dramatic changes in the months and years to come. Watch this space!

clipped from www.marketingshift.com

Current TV is reaping the rewards of the new trend of commercials created by users.

According to MediaPost, Current TV is running several ads created by users with key advertisers including Sony and Toyota running half their inventory from the amateur ads.

This is a win-win for Current TV because it gets individuals participating and tightens the relationships with advertisers through the VCAMs (viewer-created ad messages).

Thursday, March 13, 2008 | Permalink

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