Recently I posted some thoughts based on a case study that questioned the practices of P&G which stood accused of trying to fool customers by falsely stating that the new bottle type of Ariel contained "10% more product" (tan the previous type of bottle presumably).
Much to my surprise, I got an answer from somebody working for P&G who reacted within just a couple of hours and that's quite impressive since this blog has never been about building audience or making noise and is therefore not particularly influential. I'm absolutely WOWed by P&G ability to monitor online resources and take reasonable action on any alerts and that's the kind of defensive marketing tactics modern brand management should always feature. More often than not that's not the case.
In this post there's a quick analysis of the facts provided by P&G, which infirm the assertions of the presentation although they do not necessarily prove the accuracy of the "+10%" claim, which I'd rate as "almost true" or "true enough" if I were to run the "truth-o-meter". Naturally that means there is no reason to state that P&G is fooling their customers and the very fact that they engaged in a discussion with this blog shows that they're treating online sources and people out there in a very respectful manner.
