Wednesday, December 18, 2013

Samsung's branded content for Galaxy products

Samsung building science fiction narrative with lots of star-power from the world of football / soccer to promote its "Galaxy" product line. It all comes with a website dedicated to the story, where Samsung's "Galaxy" line is presented as the technology that's behind the "good guys". Very interesting case of tailored story for brand and product marcoms.

Thursday, December 5, 2013

Online ad tools - French market

Pretty nice summary of the tools and platforms that are present in France for online advertising, whether on sell side or buy side. The way Google's platforms are strategically positioned across the board is quite impressive.