With interesting examples extracted from his book "Free culture", Lessig makes a powerful case for the need to have a more flexible framework of managing intellectual property rights if we are to empower, not stiffle, creativity and innovation. His points are particularly important when one considers how scientific knowledge grew in the Ancient worlds (China, Mesopotamia, Phoenicians, Egyptians, Persians, Greeks, Romans), in the Islamic Golden Age or after the Age of Enlightenment: innovation relied on the sharing and reuse (remixing Lessig would say) of previous advances.
Of course we must ackowledge the relevance of some form of protection of intellectual property acquired after substantial investment of time, money and energy. So it is essentially a matter of balance that I believe Lessig's beautiful creation (the Creative Commons system) provides. Quite clearly,
- the mass adoption of tools for producing, processing and distributing (sharing) digital content,
- the read / write or remix culture ,
- the empowerment of creative masses
- the challenge to established empires of content (organized as guilds whether they are called RIAA or MPAA or otherwise),
all have huge implications for the media industries and all the marketing, PR and communications models. Something that is definitely worth taking into account in businesses like Vanksen or BuzzParadise.