Showing posts with label High Tide of Talent (HTT). Show all posts
Showing posts with label High Tide of Talent (HTT). Show all posts

Tuesday, December 28, 2010

The only thing that truly matters...

I recently came across this TED Talk and watched it several times because I was impressed with the unusual use of a discipline like design to tackle a challenge of social development. Another reason was the pragmatic approach of Emily Piloton and her partners in taking feasible steps first, in creating a positive initial experience with design and in engaging the local community. So once again, the only thing that truly matters is practice. "An ounce of practice is worth tons of preaching"...


 










Monday, May 3, 2010

From concept to prototype in a weekend: CrowdPhoto.net

CrowdPhoto.net emerged in my market watch as an interesting initiative, not only because it exemplifies the potential of crowdsourcing, but also because it was built in a weekend using Amazon Web Services (AWS).

CrowdPhoto is a bit like an Aardvark service for pictures: people request a specific picture like "A pink penguinin North Pole" and specify how much they're willing to spend to get their hands on the picture; other people can submit materials in response to the request and get paid for the picture(s) they provided. I'm not too clear whether there is a reward sharing or other mechanism in case many people provide content on the same request, but that's the concept in substance. The prototype is remarkable in a few ways:


  1. it was deployed in just a weekend

  2. the minimal set of features is present and usable by the perennial idiot without anything getting broken... in a visible way at least

  3. technical aspects were addressed in conjunction with marcoms aspects since the prototype has its logo, tag line, clear statement of what it's all about and, yes, it's Twitter account @crowdphoto


Crowdphoto makes me think of the world described by David Brin in his book Earth, where privacy gets overtaken by low-cost mass-adopted high-tech surveillance, communications and database tools that people carry around propelling the planet into an era of complete social transparency. Each person who freely contributes content on the web has a level of authority relative to the topics they are covering and is therefore more or less influential. 

Whether it's going to fly or not as an economically profitable operation is quite another story and to a large extent not a very relevant one. The sheer fact that people have the capability to go from concept to deployed prototype in just a weekend thanks to infrastructure as a service is truly amazing and has far-reaching implications for entire categories of businesses that can now be tested fast and in a flexible way. I just wonder what was the sum total of effort and money invested in preparing the weekend and in building the prototype.



Saturday, December 19, 2009

Chambers making the case for business (re)invention

You've got to love the way Chambers has been managing Cisco for the past couple of decades and also how he took the lessons of the IBM story doing a hell of a lot to permanently sharpen strategic thinking and execution. He states very clearly why a company cannot afford to miss a major market transition, which means that a company cannot possibly afford not to monitor, analyze, measure, discuss and decide on changes in its environment, something far too many companies actually do *not* do. Better watch this sequence of his interview.




Thursday, December 10, 2009

Tim Berners-Lee calls for the next leap: raw data

Through a recent post of one of my contacts, I got to view for a second time a presentation Tim Berners-Lee gave at TED for the 20 years of the web. What had not struck me the first time I saw the presentation is the claim Berners-Lee makes that everything we have today of the web resulted from the idea of hyperlink / hypertext. A big bang of sorts. 



It's almost a stereotype of the kind of claims brilliant conceptual types do, because they're so focused on discovery, innovation in its rawest form, beginnings and not necessarily finished forms... which is also one of the reasons why Tim Berners-Lee was not the many economic beneficiary of the discovery. Can you imagine the turn of events had he decided to patent the hyperlink idea and ask for a trillionth of a Euro for each hyperlink created? One of the reasons why I'm not a fan of extreme patenting and rigid copyright.

In this presentation Tim Berners-Lee calls from a new leap, which he thinks is as important as the hyperlink: open availability of raw data. Can you imagine what that means if he's right? I'm ready to bet he is and I'm ready to bet it's a matter that's far more important than data: it's a matter of civilization and a defining factor for civil liberties. 

His presentation  mentions several examples and he mentions the excellent work of Professor Hans Rosling that I covered in December 2006 in this post (here are the notes of Rossling's talk back then).







Tuesday, September 29, 2009

The agency that WOWed me

This is an excellent piece of communication by BooneOakley a marketing agency (whose site homepage is actually this YouTube video - quite radical and why not after all?) that is very successful in:




  1. showing what its target customer's burning problem is

  2. identifying its key competitors

  3. highlighting the weaknesses of the competitive options

  4. differentiating itself not only in terms of rational content of this piece but also in terms of location, style, spirit, tone, coolness, fun and cleverness

  5. showing ambition without falling into the trap of becoming pretentious or arrogant


I found this video via Cleverwood on Geert Polleunis' site and blog.







Tuesday, May 12, 2009

US Innovation Status

I just read this excellent report on the status of innovation in the US (link kindly provided by the excellent Leeander) and I find it just amazing that the authors show a great deal of analytical rigor both in assessing the past and suggesting ways for the future in the form of a public private partnership. The article is long but very well worth your time.
With this kind of approach I see the US going back to the very top of innovation performance. It's time we did a similar assessment in Europe instead of just celebrating innovation and creativity in a very institutional manner.



Thursday, March 5, 2009

Philippe Stark on design

What inspiration and fun Philippe Stark can be! There's more than meets the eye in what he says in this presentation...





Seemingly dissimilar items composing a coherent picture

Today is one of these days when I can express better than on most other days why I carefully remain on a spot that is common frontier to several seemingly different worlds: business, marketing, technology, psychology, software development, complex adaptive systems, social media... At the end of the day this is also what defines BusinessQuests: the often treacherous area defined by 'business + innovation + technology', where starting from what drives people is a fundamental starting point. BusinessQuests is where people's quests drive business value and where people's values resonate with quests in business.




What a good day this was! Started early, spent the day in two cities
while cooperating with people in 7 different areas of the world and
discovering refreshing perspectives... I met some pretty creative and passionate entrepreneurs, got exposure to beautiful artistic creations including some nice stuff with Philippe Stark (an awesome super-passionate creator) and had a speedy meeting with Nicolas Martignole a leading practitioner of agile practices in the field of software development.
What's the common thread? Several things:



  1. all was made possible thanks to the tsunami of innovation of the past 15 years, which brings quantum leaps in productivity and a degree of flexibility one cannot even dream to have in established companies (there are in fact a couple of exceptions)

  2. quality of experience is defined by the encounter between subject and object, between the user and the tool, between the objective and the means... All of the exposure I got today was high-quality in that respect. I'd call it flow and resonance...

  3. the fundamental dynamics of all of these moments were defined by emergent forms of organization, nothing predefined or predetermined, no rigidity and yet lots of harmony and order...

  4. in most instances today it was all about co-generating creative and productive moments with people who participated to working sessions to co-create, to exchange, to focus on what makes a damn difference, not on pecking order, power struggles and ego-play... Good stuff. Today I came across some chaps who are excellent representatives of what I call "High Tide of Talent"

  5. underlying all was the coexistence of content and relationships, the necessary combination of network optimization and content adequacy, which is ultimately a fundamental recipe in many areas of the emerging business environment from SEO/SEM issues to how causes are supported to activism to software development (one of the reasons why agile is gaining traction) to business development and even perhaps to venture and entreprise financing


Apologies for being philosophical on this one, but some things need to be approached from a different angle and make it necessary to use the perenial principle of beautiful creation: COUS, that is Combination of Opposites and Union of Similars... More on that in a future post :)


Tuesday, March 3, 2009

Beta Group in Brussels

Back to the Beta Group this evening at my Alma Mater, home of the B-school that has given me much useful knowledge at a time that feels like centuries ago for anyone who's been heavily involved with innovation in the past decade or so. There were more than 200 people in the room, which I find particularly positive for innovative ventures.

Again a couple of very interesting initiatives and very refreshingly most of them had credible business models. As I've said before on this blog I completely disagree with people downplaying the importance of a business model as they develop extreme positions to support the (correct IMHO) position that innovation needs to be supported regardless of the existence of a business model.

Let me give you my top 3 and some notes I took during the presentations...



The companies that have the very best prospects in my opinion are as follows:


  1. Incloode (currently in private beta) because they do tackle a real problem insofar as video production is concerned thanks to their idea to have video templates, which they call videoplates, and smoothen considerably the process of creating a video of acceptable quality for regular folks. It's all about enabling the production of user egnerated content in a field where there are really technical hurdles to overcome at an acceptable cost in terms of time and effort. On top of that they have a nice little business model that allows them to make money in different ways and with differents players from end-users to owners of video content to owners of audio content... Good stuff and well presented.

  2. Mollom because they seem to have an awesome product that makes comment moderation a smoother process than it would be otherwise. I liked their way of dealing with comments in "grey zones", where automated processing will not tell you with adequate levels of confidence whether a comment is spam. Since they went live their product, having stopped over 36 million spam comments, has 99.95% accuracy, which means less than 5 errors in 10,000 operations... Top site is the NY Observer where they help manage and stop over 70,000 spam comments PER DAY! Pretty good stuff. The way they use feedback from their installed base to improve the performance of the product is another strength. Their mission seems to be to offer tools to help moderation of online resources, which I find both nicely focused and broad enough to anticipate a nice size of targetable market.

  3. Moodio because of the very clever way they've found to build a nice little business model atop an initiative that seems to have started as a generous attempt to give Belgian musicians a video platform of professional quality to promote their creations. The value of their business model comes from the fact that instead of trying to be yet another video or social networking platform they hook-up to existing players like Facebook or Myspace offering instead to the owners of original content ways to promote events and sell stuff relating to the content on video or to the artist. Seems to be really elegant in a space that is crowded and very difficlut to make profitable.


One of the companies that was presenting today had big problems with the performance of their platform, part of which may have been caused by either the Internet connection or the browser, and I think that reflected negatively on the actual relevance of what they do. I'm talking about YourTour (now in private beta), whose tool will mean a lot to you if you've ever taken care of preparing and planning holidays or a short tour foryour family or of a group of friends. These guys have done some pretty clever work to develop a tool that optimizes your access to information to organize a tour with associated events, visits, sight-seeing...etc. Think of it as the combination of the dynamic web with your favorite tourist guides and driving directions / map tool. Quite intersting in fact. There was a good question about the trustworthiness of the information and advice they give their users for hotels, restaurants, places to visit...etc

Which bringgs me to where I think their next frontier lies and it's defined by the following points:


  1. merging user comments and customer rating of places with their formalized data used to optimize the tour. To do that I'd use existing platforms on which customers rate places, restaurants, touristic providers...etc as well as platforms that manage feedback like uservoice, getsatisfaction or feedback 2.0

  2. allowing the user to define which parameters should be used in the optimization (e.g. I may want a given guide's rating to be used or not, I may want user ratings to be used or not...)

  3. enabling users to export and embed a tour on their blog or website before, during and after a trip, possibly with a feature that would allow visitors to that site to vote for specific parts of the tour


There was one initiative that left me largely unimpressed because it seems to be trying to do too many things and at the age of minimalism as expressed by Twitter ExtraFootball might need to think about what stuff should be dropped and integrated through other platforms. In other words I would advise them to streamline, streamline, streamline and focus, focus, focus and integrate, integrate, integrate with the rest of the world; in that respect Moodio's example should be good inspiration IMHO. They have a couple of points I like and would use if I were in their shoes:


  1. the combination of community and content, which I think is the way to go as the pendulum is now moving back towards increased value and importance of content

  2. as regards content production they're clearly doing something right by combining professional journalists' articles and user generated content

  3. the way they've made it possible for "tribes" to exist within the community, i.e. allowing fans of a given team to immerse themselves in a version of the service that is fully branded



Monday, February 16, 2009

Inspiration of the day

Impossible is sometimes an excuse for not trying enough different ways for reaching a goal. Many thanks to Anne (Institut Ressources), Sylviane and JH (Media4) for letting me have this gift today.



Are You Going To Finish Strong?
Awesome video! If you watch only one video today make sure it is this one! Nick Vujicic has no limbs but he leads an incredible life!


Friday, January 30, 2009

Roubini confirms deep crisis: how will you shield your business?

Nouriel Roubini’s (RGEWikipedia –  Page at NYU Stern) interview on Bloomberg is something you ought to listen carefully (podcast at the end of this post) if you’re a business founder, a manager or an asset owner. It’s not exactly the sort of content that will boost your morale, but I don’t believe the Coué method is the right way to go because it’s much more than a mere crisis of confidence. On the other hand neither denial, nor pessimism are going to take us anywhere.


Rather a pragmatic take on the situation is an essential first step if you’re serious about adapting and being in a position to fully benefit from an eventually recovering economy. This is only one of the reasons why it’s worth getting down to some of the implications of this analysis for business. Today helping business people deal with anxiety and make sense of this chaos is part of my work in different industries, from commodities to tech-innovative sectors, in different areas of Europe. So what does a pragmatic analysis of the situation mean for business? Read on and listen to the podcast.




Economics have seldom been as crucial to business as today. That’s a fact across the board, from young industries enjoying the fat marging allowed by rapid innovation to older highly commoditized sectors. So it only makes sense to be listening to scholars and thought leaders – at least those who have been issuing alerts for the past decade or so: Roubini, Stiglitz, Krugman, Taleb, Bernstein, Bookstaber, Tobin, Thoma…  


Roubini’s assertions – well documented, no doubt – that the top US banks are probably insolvent and that China is probably in recession, not merely “just” growing slowly, are causes for concern. His analysis during the interview with Bloomberg suggests the following:




  1. the massive amounts of money already committed by governments and central banks may not be enough to take the world economy out of the crisis within an acceptable number of quarters. In fact we may be looking at a period of several years of slow and painful economic growth

  2. it’s probably going to take more than government stimulus measures to clean-up the mess created by years of recklessness in government, greed and lack of integrity in financial services and shameful collusion between those who were supposed to control and assess (audit firms, rating agencies, regulators) and those who should have been controlled


  3. there is a need to completely review the international financial system and its governance, which was (re)shaped by followers of the infernal Bush-Greenspan duo during the past decade in a way that makes key institutions like the World Bank, the IMF, the Bank for International Settlements and even a number of programs of the United Nations (UNDP, International Conference on financing for development…), useless or powerless. This adds to the concerns of those of us who doubt the viability of a global economic and financial system working in a wicked way as "poor" nations in effect lend to "rich" nations. At the end of the day, globalization can be extremely beneficial, but should be reviewed, in particular when it comes to global trade liberalization, which has been artificially disconnected from labor, social and other human development issues: if international trade is based on markets playing freely, then how can the lower cost of producing in countries without any form of welfare state not lower global standards of human development?
    Yet another ill effect of failing to build multilateral support and a clear indication that the world governance cannot remain unchanged if peace, progress and prosperity are goals we want to pursue.


The picture Roubini paints is pretty grim and scary, but factually speaking he’s probably right and we need to acknowledge and take stock of the situation as it is right not, not by discovering ugly bits and nasty pieces of the big picture in a seemingly unending stream of randomly chosen snapshots. Nothing is more damaging to business confidence than the constantly disproval of previously accepted opinions as to the scope and depth of the crisis.


With most economies in a state of frozen shock,  difficult access to cash and several assets fast becoming almost illiquid, the degree of anxiety is high in business, for owners, managers and employees alike. The principal cause is not the crisis itself, but the uncertainty about its real nature, its consequences and its true extent as well as the often unspoken lack of confidence that governments know how to solve this one.


So considering the work I do with customers in Europe, the most important implications for business are as follows:

For established businesses

Despite government’s efforts to pump cash into the economy, banks seem completely upset, fearful and paralyzed to the point of actually failing to making funds available even to established and fundamentally healthy businesses. So, if you’re managing an established business, perhaps a family owned business that cannot rely on access to global money markets, you need to consider the following:



  1. make sure you reduce the amount of cash you business needs to operate by pulling all levers from operational efficiency to customer relationships and supplier relationships management. In one of the businesses I’m advising negotating with supplliers to reduce the volume of raw materials purchased and kept in inventory, made a measurable impact on net working capital


  2. secure the stability and reliability of any short-term funding and credit lines you’ve arranged to get from your banks. Banks are always willing to lend you an umbrella when it’s not raining and when it’s raining on them things can get pretty shaky. To achieve this goal you need to communicate on a regular basis in as open a manner as you can with your bank. At another company we’ve gone the extra mile to discuss the business plan with the bank, especially as it contained a forecast for the cash situation of end 2008


  3. consider reviewing core processes that can be improved to use less cash. Now, that’s a great area in which to consider better use of information technology whether to achieve a more efficient link between inputs and outputs, getting closer to demand-driven production or to improve logistics and customer service. Being a user of some of the latest stuff I’m utterly amazed at how slow adoption is in most established businesses. This is a great time to adopt, especially when you adopt tools and methods that make you more efficient, more effective and faster. Just a hint: consider Salesforce, the Zoho suite of applications and Basecamp


  4. adopt cheaper means for communicating and spending time with customers: voice over IP exists, so you don’t need to pay these outrageous roaming charges (hint: take a look at Jajah, a company I covered 3 years ago on this blog, and your phone will never look the same again…). Another little something you might want to consider is Cisco’s Webex or telepresence (here’s a video by an employee of the company), to interact with your customers without having to spend precious time and money travelling.


  5. train, train, train and train your people for better expertise on your business, on your industry, on their functional areas. Also, train for better customer service. It’s amazing how few customer facing professionals know how to actively listen to customers and get down to what they really need, cutting through what they say.


For more recent going concerns


For more recent going concerns, the issues highlighted above for older and more established companies
are valid and should be considered although one may assume that in many
cases younger going concerns have better patterns of adoption of new
tools and methods. In your case, you need to be concerned with your
customer portfolio because unlike older more established companies you
are likelier to be more exposed to commercial and customer credit risk.
One of my customers is in this situation and we know full well that it
is crucial to keep close contact with all key customers and to go the
extra mile to share a bit of the burden of going through this storm.
Something that’s been possible in this case was to agree on a
schedule for payments such that the immediate pressure on key
customers’ cash situation is reduced by 10% to 15% and those customers
commit to a longer term supplier relationship with my client. Factors to be considered with special care include



  1. the concentration of business with a smaller set of customers that increases the business and financial risk if those customers require less of what you’re offering

  2. the nature of these customers and where tey are in terms of life-cycle: startups, growth stage, recent going-concern or established company. Beware this parameter though because many business pros tend to have a bias for it in their decision making: if there’s something we should learn from the collapse of “blue chips” like Enron, Bear Sterns and Fortis, that’s the fact that one cannot assume a large and old company to be better, safer or more reliable than a younger and smaller player

  3. the industry in which your customers operate because you’re likely to see some domino effect if you’re working a lot with financial institutions or car companies for example. Same thing if you’re serving companies that sell products and services that are not essential, “must have” items.


For start-ups and companies at growth stage


For startups and companies looking to finance growth, I know for a fact that there are good businesses out there with healthy commercial situations and well-performing operations that nevertheless find themselves under financial pressure. As long as there will be such situations investors who have cash to invest are likelier to acquire distressed assets than new businesses or growing businesses without long track records or whose industry is too unstable. So, if you own or manage an early-stage or growth-stage business, especially if you are considering to raise money, you need to consider the following:


  1. consider what happens if your don’t raise a dime and identify where your pragmatic opportunities actually are

  2. get back to the drawing board and drop every
    single activity, service, offering that does not give you paying
    customers or financiallly quantifiable results within 3–6 months

  3. reconsider funding strategy to use all the tips and ticks of bootstrapping (here’s a great resource from Inc magazine and here are inspirations
    from companies that started on less than 1,000 euros) in order to be
    able to provide service to customers even if your product is not
    complete

    the time when you could say you had a company
    without having a business model are over for some time at least. I’ve
    always been extremely skeptical about how adequate it is for people to
    venture without a business model (see post of 2006 here)


Enjoy Roubini’s interview and visit his RGE site.



Wednesday, January 28, 2009

Beta Group evening in Brussels

This evening I attended the meeting of Beta Group in Brussels. The event took place in one of the classrooms of the University of Brussels, home of my business school… It felt like a big return to the past since it’s been at least 14 years since I last visited that part of the world and in fact it hasn’t changed on bit… There were five presentations of startups that I found refreshing, not particularly because of the quality of the demos (sometimes too technical, low energy and not that assertive), but because I saw people creating fun stuff and prusuing visions and dreams of their own. Here’s a couple of companies I think are before good market opportunities:



  1. Oxynade, because aggregating the information about events in a way that is clever, usable and relevant irrespective of the user’s device is a growing need, especially if they decide to make the whole thing transactionnal and allow tickets to be purchased and sold over their platform.

  2. Plot Point Prod, because there is a big opportunity in product placement in videos online and VOD, especially during a period of economic downturn when consumers are likelier to stay at home and therefore need to be reached through channels they will use for entertainment. To make their case they very cleverly opened their “Stratagémistes” channel on YouTube and I think the entire audience enjoyed watching their stuff.

  3. Proxyclick aka Click ‘n Lunch, because it simply makes sense for a lunch ordering platform to act as an intermediairy to allow caterers to deliver food to people at work and beyond. Their idea to offer a “virtual canteen” is interesting even though the operational challenges must be quite daunting.

During the event I heard someone ask the presenters of the last presenting startup (Seetiz) about Seetiz’s scalability. An interesting question, even though growth is not an objective per se. I think companies are better off making sure they’re great, solid, disciplined, high-quality and fun places to work before they attempt to grow. Growth is a by-product, a consequence of something fundamental: the enthusiastic urge to profitably serve customers in a consistent manner such that they become eager to stick with a company as a supplier. So, the list of this post is not meant to identify potential “high-growth” companies, but merely to say why these three stand out in my opinion.


Definitely refreshing to be spending some time with people who innovate by pursuing their own quests in the wonderful and often mesmerizing world of business.



Monday, January 26, 2009

Widenoise just released by WideTag

WideNoiseEven the longest journey starts with the first step… As WideTag releases WideNoise I feel this is the best way to describe the event because WideTag’s stated destination is to be a leading player when the Internet of Things becomes reality.


As WideTag’s CTO often says, there is a still a hell of a lot of stuff missing from the real world for the Internet of Things to happen, but one ought to start with what we’ve got, include new stuff that is coming up and build whatever is missing.


WideNoise, designed by a beautiful team released yesterday as an iPhone application that allows you to socially share data about the noise level at a specific location, is very much the result of this very pragmatic approach: use an existing networked device that has at least one sensor embedded to offer a first application of a “spime”. What’s a spime? It’s a device capable of recording and transmitting location coordinates as well as information about its immediate surrounding, e.g. temperature, carbon dioxide concentration… Now, spimes are likely to play a prominent role in the Internet of Things. Although it’s quite geeky as a concept (if you’re interested read this), there are three reasons why it’s noteworthy:



  1. spimes will be (already are) all over the place in a matter of a few years using technologies (RFID, GSM, GPRS, GPS, GoogleMaps…) that only need assembling

  2. with the environmental crisis we need to measure our “physical” world in order to make smarter (micro-)decisions from whether to use a car to how to manage the powergrid dynamically

  3. the flow of data that will be captured will in part BELONG TO YOU so you don’t want it taken from you without your consent or in a way that is so proprietary you can’t control it, which is one of the reasons why WideTag seeks to make things open, something it started doing with OpenSpime, an initiative aimed at offering open protocols and technologies to the world for building and operating the spimes of the future

In fact, Widenoise is also a bridge between the “pure vision” of the Internet of Things (where objects are supposed to exchange information and form self-configuring networks for relaying the data) and today’s reality of applied technology becoming increasingly “social” and hybrid in that it mixes hardware, software and people to create value for participants. So has WideTag managed to make noise social as a very nice post of this morning claims?



Saturday, January 10, 2009

Awesome innovation at WideTag and sr labs

One thing is certain: my current trip to Milan is most interesting. That's mainly because I had working sessions and discussions with three exceptional persons, the founders of WideTag, Leandro Agrò (blog - profile - a conference he co-founded - idearium and leading designed at sr labs until a couple of years back), Roberto Ostinelli (profile - a multi-talented individual who's a beautiful artist as well as an accomplished technologist and business person) and David Orban (blog - profile). The achievements of that little bunch of determined persons have been very significant indeed over the course of the past 10 months and they create a foundation on which to create more.
As a coincidence of sorts I also got a great opportunity to learn about a fascinating Italian company called sr labs and to actually try their amazing i-able product which makes it possible to control and command a computer solely with one's eyes. It's quite an extraordinary experience because of the incredible precision of the device, its ease of use and the speed at which one gets acquainted with the way the product works. Aside from obvious applications to help disabled people access and control a computer, there is a range of other fields in which the eye tracking technology could be applied. Definitely worth a closer look...   


Thursday, April 17, 2008

Inspiration from The Last Lecture

Today's inspiration from me. Dr Pausch's presentation contains a message for those of my customers who complain when I tell them what they need to know instead of what they'd like to hear: "your critics are the ones telling you they love you and care... when you're doing a bad job and nobody points it out to you, that's when they've given up on you". Enjoy.





The full lecture given at Carnegie Mellon University is below. Be sure to take the hour and a quarter needed to watch it because it's worth it. Every slice of it.






Monday, April 7, 2008

Lego Mindstorms at Ad:Tech

Logo_adtech_paris_3
Just attended a splendid presentation of the way Lego has been actively seeking to and succeeding in involving passionate users in the life of the Mindstorms product line. Lego's people noticed that Mindstorms was generating a lot of passionate contributions and involvement by the community of users, many of whom were absolutely not kids but male adults. The product seems to have been outrageously successful in the Silicon Valley, where the local tech enthusiasts seem to be the typical customers. The product was being hacked and transformed in all sorts of ways... So Lego's people decided to really engage in a very intense interaction with their customers and to let them influence the life of the product to a very large degree. They set a few very simple rules to manage the community of carefully screened engaged users: respect, positive contribution and giving Lego a veto right on how the product would evolve... Today, it's one of the best known examples of how powerful a genuine engagement with customers can be to drive buzz, word of mouth and basically to make it possible for a lovemark to emerge. There's even the case of famous author Chris Anderson who went on to build a drone using a Mindstorms NXT control module...
Here's a nice little video about Mindstorms:





Monday, March 3, 2008

Carbon emissions: facts to make a difference

Nowadays a day seldom goes by without some piece of news regarding the sorry state and dismal prospects of the Earth's environment. These are the days of inconvenient truths. Opinions are numerous, conceptual ideas abound,  more or less scientific and rigorous conclusions widely distributed and each person responds in their own way. Some will feel anxious, others don't know or pretend not to know (so they can drive an over-sized car with an engine that makes a noise that is music to their ears), others still feel a century is too long a time to worry and a few do what they can to help.
The point however is that we all seem to be like drivers or airplane pilots deprived of instruments, flying or driving blindly in the worrying knowledge that the wall we will hit is getting dangerously close. That's the key issue: we lack data about the impact of our daily micro-decisions on the environment even though there are all sorts of calculators of environmental impact out there. What we do not have is a means to measure what is going on as it's happening, which is really a pity in a world so connected. That's precisely one of the challenges OpenSpime, the self proclaimed "infrastructure company for an open internet of things", seems to be addressing with a pretty cool infrastructure that combines sensors, software, the Internet and mashups to deliver actual maps of carbon dioxide emissions. A good friend of mine is their CTO and I am impressed with what these guys are presenting in this video:







Monday, February 4, 2008

Great User Generated Content in the US Primaries

Here's a piece I think is a shining example of user generated content and a strong indication that open online platforms give real power and influence to the people. Now sure whether that validates Gladwell's tipping point, but it does show that the people can wield some influence. Now the question is whether this influence will be stronger than that of insiders of a system, in this case the US political establishment. Something interesting to watch for marketeers and communication pros.









Monday, November 12, 2007

Matthieu Ricard at Google

Interesting insights with a strong scientific and philosophical basis. Also interesting is the fact that Ricard was invited to speak at Google. What would happen in the economy if we had truly happy people at work? What would the impact be on our societies and on global issues facing mankind?





Friday, October 12, 2007

Impressions from Ad:Tech London

This is a short interview given by Emmanuel Vivier, one of the founders of Vanksen Group (a customer I advise in matters of strategy, growth management, organization, structuring and corporate governance) at Ad:Tech in London. Emmanuel gives some pretty interesting assessments of the readiness of the market for new marketing approaches. It does seem that marketing decision makers are increasingly aware and willing to deploy integrated online-offline campaigns and to exploit capabilities of the Information Age for communicating. However, there are quite a few new challenges that they may not be familiar with, starting with the issues of brand management and brand protection in an open environment like the Internet. And since we are getting closer to 15-OCT (blog action day), I will simply put out the questions: how relevant is it to be marketing in ever cleverer ways if that does not contribute to better consumption instead of merely more consumption? how can new marketing support more sustainable economic models that do not require more natural resources than can be afforded by the one planet we have? Probably something to be considered as part of strategy formulation at Vanksen Group.