Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts

Friday, April 19, 2013

What to make of Google Glass?

Google Glass has been very big on the news since 2012 and recently we've even seen venture capitalists claiming that its advent would create a new space for investment in start-ups. It's worth hearing how Sergey Brin presents that initiative and then consider things carefully from the standpoint of human behavior, not technology.


 



Saturday, January 9, 2010

Collateral damage in tech products

I found this very interesting quote today:



So, for good and for bad, I believe Blackberry is attached at the hip to Exchange. As Microsoft loses share to Google in the enterprise, something I believe is bound to happen, Blackberry will lose share to Android as well. Wil and I are cases in point.avc.com, A VC, Jan 2010



Aside from the fact that it does make a very valid point on the tight coupling between Exchange Server and Blackberry technologies, therefore about the likely evolution of RIM's market share as Google increases its share of the smartphone and mail server markets, this post reminded me of a thought I've had a number of times over the past few weeks. It deals with collateral damage. Collateral damage in technology products and their adoption that is.


In 2009 I decided to try Chrome as a browser. Initially it was just this: a trial. The point of fact is that 9 or 10 months later, I'm still browing the web on Chrome. For some reason, Google's browser was "sticky" enough for me to make it my main browser, even though for the first couple of weeks I missed some of the functionality provided by Firefox add-ons like Zotero, WiseStamp for HTML signatures with my email on Google Apps, ColorZilla, add-ons with web developer tools, enhanced analytics via a GreaseMonkey based add-on... and a couple of others. These add-ons are what I call collateral damage, because my intention was not to stop using them, but because they were tightly coupled with a platform product that I ditched for a better one, they went down the drain too and I adopted other ways of doing the things that these add-ons were designed to do. Collateral damage.


In practical terms, if you're in a role of product manager / product owner, this means that:



  1. you need a constantly updated picture of the entire ecosystem of your company and its products, which means that market, product, competitor and tech watch are of paramount importance today more than ever before.

  2. the focus should be on new users as well as users you are loosing, as the former give you a fresh perspective and a fairly accurate picture of the image your business has on the market and the latter give you insights into what you could do (much) better. Both will tell you how you're doing against the competition or rather in the coopetition ecosystem of your business.

  3. your job is to cover market situation, competitive game, (potential) customer contacts (daily as Loic Le Meur was saying in a recent interview), product vision, product roadmap / phasing, product development priorities (as in prioritized backlog of user stories)



Exciting times! And by the way, do read all of Fred Wilson's post.


PS: I just love the way the Zemanta editor generates in-text links obviously doing some seriously good work in analyzing my babble. What I dislike is that Zemanta does not allow me to define the title of the post on my blog and does not support my defining categories for the re-blogging I'm doing.



Sunday, December 13, 2009

Planet Google?

Just read a piece about where Google might be in ten years and considering the success of Gmail between 2004 and now, the author might just be right even though his forecasts may seem wild at times (e.g. Android prevailing in the mobile OS wars). That gives me an opportunity to comment and discuss a bit further Google's amazing ability to execute beautifully a bold strategy of massive innovation to deliver on an audacious vision to organize the world's information.



A couple of comments on Google in 10 years


Interestingly Devinda Hardawar (@devindra on Twitter), the post's author, reminds us that Gmail was launched only in 2004. Few people can argue it's gaining traction in the segment of people who use predominantly  email in SaaS mode and even making inroads into the segment of more traditional users who are stuck with legacy solutions like Outlook Express. Gmail grew 43% in 2008 and took #3 spot in August leaving AOL behind. It's gaining momentum and is probably a good indication of what Google can do in terms of winning market share with a patient approach that it can afford thanks to its advertising revenues.


Furthermore Devindra makes a couple of very powerful statements regarding Google Wave, stating his belief that it's much more important than it may seem on the surface and could well revolutionize the way knowledge work gets done. In keeping with a recent post on this blog, I very much agree with him and do intend to spend more time testing Wave, not dismiss it as Scoble has done, foolishly in my opinion. 


Google's execution excellence


Google ability to consistently pursue specific targets is an amazing characteristic of the company. They've been able to roll out a number of major services over the past decade accomplishing key strategic targets with each of them:



  1. search, their bread and butter and the foundation for any endeavor having to do with managing information at an age of information mostly uncontrolled proliferation. With that they accomplished brand recognition and created necessary technological foundations.

  2. email in what was not called SaaS yet, thus increasing the touch points with the market and making a first move towards managing some of the world's information.

  3. advertising based on search and content: building on the previous and targeting and industry which was both very inefficient and well endowed. With that they achieved financial viability and independence as well as consideration by financial markets.

  4. analytics, building on the previous one to help make the process of marketing communications and ultimately marketing more efficient and rational. With that they earned a position as a trusted provider of quantitative information.

  5. office productivity suite, to increase the share of their direct contribution towards managing the world's information by accessing a new kind of content.

  6. e-commerce capabilities with Checkout, to start processing transactional information on behalf of merchants and buyers.

  7. Android, to extend the reach of their services to mobile contexts and facilitate seamlessness of user experience across networks and contexts.

  8. voice services, to go beyond text and enhance the experience of users across the full range of Google services with a view to serving more and better the business world.

  9. technology as a service, to provide infrastructure as a service, operating system as a a service, storage as a service, programming platform as a service... and leverage the web as a platform.


Arguably, there's more and there are other ways of viewing what Google is doing, but in every case you'll find great consistency and clarity of purpose in strategy execution.


Google acquisitions: a string of success stories


Looking at the string of their acquisitions over the past decade (another way to assess strategy execution), the consistency of purpose is obvious and their ability to integrate acquired companies and technologies is impressive. Some people tend to focus too much on plays that did not turn out to be successful and fail to see the bigger picture: Google successfully embeds  80% of its acquisitions in the Google system, when the market average is much much lower (I'd say 20% based on the business news I've followed for the past 20 years).


Significant and successful moves included:




  • Deja in 2001, which became Google Groups, now integrated in Google Apps and arguably a successful service with important synergies with targeted advertising, Google's current bread and butter


  • Outride in 2001 and Kaltix in 2003 which became iGoogle, personalized search and the search wiki.


  • Pyra Labs and Genius Labs in 2003, which is the foundation of Blogger... No comment.
    Picasa in 2004... again not exactly a failure, especially considering the early success of Flickr


  • Baidu in 2004... and oh, China is a fairly big market they say...


  • ZipDash, Where2 and Keyhole in 2004, Endoxon in 2006 and Image America in 2007, which gave Google Maps

  • Urchin in 2005, which became Google Analytics subsequently enhanced in 2007 with the licensing of GapMinder's great data visualization technologies (commercial entity was called Trendalyzer)

  • Android in 2005... you have heard of the Droid success in the US I'm sure. In fact it's been estimated that 75% of all web resources visited with mobile phones in the US were either iPhone OS or Android... Nokia and Symbian are in the dust over there, so that's a decent accomplishment, no?

  • @Last software, in 2006, which gave Google Sketch still insufficiently acknowledged as a revolution in computer aided design and very used in engineering communities

  • Upstartle and 2Web Technologies in 2006 and Zenter in 2007, which power Google Documents, a foundation for online office productivity applications and online form building

  • JotSpot in 2006, which became Google Sites, an extremely powerful tool that some people like David Dossot (not exactly a tech nitwit) use to build websites and some other use to provide customized secure online workspaces for their customers (BusinessQuests humbly but proudly claims to be among them)

  • Grand Central in 2007, which became Google Voice and is still insufficiently acknowledged as a major disruption in telecoms because it does enable a form of unified messaging & communications

  • DoubleClick in 2007, which I believe holds a good share in all of its markets
    Postini in 2007, which provides fantastic anti-spam protection for all Google Apps for email users, amongst which yours truly very humbly and happily so

  • re-CAPTCHA this year, arguably a good security enhancement for Blogger
    and last but not least YouTube in 2006, which I think was a fair success amply justifying its acquisition price of 1.7 billion USD



Google is recorded as having purchased 59 companies for a total amount that is hard to assess but likely stands in the region of 15-18 billion USD. The track record of acquisitions can in no way be considered as bad. In fact I know only of one company that is better: Cisco. Both Google and Cisco are hugely analytical players, with extra smart employees on board, giving huge attention to recruitment and equally huge attention to acquisitions.

Another thing worth mentioning is Google's creation of an arm dedicated to early stage investments, which is called Google Ventures, a fund that started this year with 100 million USD. Google Ventures has made a couple of very smart bets in clean-tech with smart grid technology (Silver Spring Networks) and biotechnology (Adimab)...


Monday, December 7, 2009

Of Google Wave, bots and complex adaptive systems



Google_wave_logo
The launch of Google Wave has generated various reviews and left many with a feeling of perplexity or outright rejection because what they saw seemed so little compared to what had been promised (a lesson for every marketer out there IMO). In fact people who've accessed the platform reported several important issues summarized here.



However GoogleWave is indeed completely revolutionary and could well transform the way we deal with information, interactions, collaboration and value creation... perhaps even transactions some day.



This wiki (kindly provided on Wave by my friend David Dossot) is proof of  the revolutionary aspect of Wave as it deals with bots, each of which has a special function within the Wave ecosystem allowing it to connect and interact with other formats, platforms, logical spaces, communities and online properties. What's still very much unclear in what I've read so far (not nearly enough)  is the security model and the degree to which bots can be configured with standard behaviors but if secure and with extensive ability to configure and string together (with some of these objects providing flexibility analogous to Yahoo Pipes), then Wave could well be the equivalent of the "one ring to rule them all" and probably also "an offer we can't refuse" as the Godfather would say. 



On the even more interesting side of things, once adopted Wave becomes a real Complex Adaptive System with a greater potential for structure emergence than the open web because of the existence of rules and constraints that are neither too many (as in collaborative systems like blueKiwi or SharePoint) nor too few (as in the open web). The concept of wave being so open and so flexible provides for an ideal combination of rules and flexibility, which is necessary for CAS dynamics to really operate.



Now this is a first impression and I have not tested this stuff a lot, but if it is what I understand it to be and if it becomes what I imagine it can become, then this thing is not simply big, it's huge.





Thursday, August 6, 2009

Coherence essential to leveraging "social media"

Today I spent some time going through the "WTF is social media - one year later" presentation, which I find excellent. It's embedded below for your convenience and below are some of my thoughts on the matter.



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The WTF material is really good stuff full of common sense, good thinking and it provides a sobering view of what this thing called social media could be used for. Focusing on fundamentals of business and on phenomena we've been able to observe over the past few months and years, the authors actually help business people who are a bit lost with all the chatter about social media and collaborative workspace. Observations and statements of what "social media" (for lack of a better word) could be used for are excellent and it's a pitty there is only little content about concrete ways in which to leverage the different aspects of social media... but of course who wouldn't understand that the authors would gladly provide that as part of their services at Brand Infiltration ;)

Now the presentation is also excellent food for thought and here are a couple of those that emerged going through the slides:


  1. I am not entirely sure the method you use is what drives business value: I mean that whether you go for high tech "social online super dooper media"  or low tech "true caring for customers" the method will not built rapport let alone create a "mystique" for your brand. Look at Cirque du Soleil and how they went from a "spectacle de rue" in Québec to an amazing global business running over 15 shows on all continents and generating over 700 million USD in turnover by creating unique, magical, immersive and truly memorable experiences for their customers. Did they need social media to do that?

  2. this whole issue of genuine engagement of prospects and customers
    starts within and that modern tools and practices simply make an
    organization more transparent and more porous therefore exposing both
    what is coherent and beautiful about its way of dealing with customers
    and what is slightly less desirable which could be hidden from view in
    the old world. From that perspective tackling brand building, community
    management, customer acquisition and engagement or even intelligence
    gathering simply from the angle of tools and practices is futile. You
    need to achieve deeper transformation of cultures and that's quite
    another challenge that requires capabilities and authority no CMO has
    on her own today. It takes the whole corporate leadership team to
    commit to a radically different way of running the business... And I don't think it's about unleashing complete chaos but rather about combining opposites, transcending old discipline and including it in new forms of managerial practices, pretty much like the Obama
    presidential campaign did: central control of all mission critical
    aspects and complete delegation of authority for everything else,
    taking care to project an image of collaboration & participation.

  3. the mere fact that spending time on social media is one of the favorite online activities of Internet users today is not enough to demonstrate that from a business perspective you can actually do something useful in that space at an economically acceptable cost. It might only be a biased observation but, it does seem to me that:



  • people gladly engage when there's a worthy cause for which there could not possibly be the slightest suspicion of commercial manipulation or commercial

  • the rejection of initiatives that seem to be "remote-controlled" by major brands is almost immediate in many cases

  • when a space is new like for example the blogosphere a few years ago or Twitter a couple of months ago, the signal / noise ratio is good enough to derive value out of that space with spectacular returns on investment whereas things become much more difficult when more people bring more content and more potential interactions

  • the possibility of interactions does not means that there will be interactions, let alone true conversations where people actually listen to other people and truly seek to understand what they mean by what they say, an effort that requires focus of attention and that can be tedious enough to require far more time than is allowed by the culture of the immediate, fast and short of social media

  • interactions don't mean transactions let alone economically useful or even profitable transactions


So social media is probably an excellent phenomenon for specific businesses and for a whole range of purposes and not only marcoms as rightly pointed out by the authors of the presentation... But it's only a tool and as such it's only as good and relevant as the skill with which it's applied to the pursuit of coherent objectives by congruent organizations who will make more than half-hearted committments to the new world of open participation. And that may not be a world for everyone, so expect to see more established organizations die as their environment changes to the point of transforming some long established practices into deadly sins.

Tuesday, August 4, 2009

Isakson's future of marketing updated

Paul Isakson recently presented an updated version of his excellent "What's next in marketing and advertising" presentation. His content is embedded below for your convenience and my thoughts follow.





The presentation contains many excellent observations and assertions, broadly making the case fora radical shift in the way professionals of this industry see their work and the world. Points I particularly liked in Isakson's presentation:


  1. quote by Clay Shirky saying that "a revolution does not happen when a society adopts new tools. It happens when society adopts new behaviors." - how true...

  2. marketing must speak to people, do things (what things would be interesting to discuss) with and for people

  3. marketing will be collaborative, generous, experimental, helpful, playful, personal, honest and participatory

  4. to get there commit yourself to something bigger than yourself, listen carefully and replace the thought that the world is an audience by the opposite (I would say each audience is a world and each person a universe)

  5. "the best way to get people to do stuff with you is to first join them in what they are already doing"


20090801_TheEconomist_USAdvertisingSpending Isakson accurately identifies some pretty important trends that do represent a change that may explain why this recession is particularly hard for advertising, with recent figures from the US market showing sustained fall in spending. In short the world is changing and as people, who now have a voice in the public space thanks to the web,  become better educated about advertising and marketing tactics they are less likely to fall prey to mechanisms that used to work so well... Or in fact seemed to work so well because there was no real way to tell and everybody accepted a situation of waste of as much as 50% of money spent to convince consumers to trust specific brands and products. That bit about measuring the effects of initiatives and having more relevant petrics is missing from the presentation and I think it should be there because metrics is not just a minor operational aspect but rather a highly strategic one: if you derive knowledge from unstructured information and act on that knowledge you do have an edge that is likely to be worth multiples of what it cost you to create it.

Overall excellent food for thought again. Thank you Mr Isakson!



Tuesday, May 12, 2009

US Innovation Status

I just read this excellent report on the status of innovation in the US (link kindly provided by the excellent Leeander) and I find it just amazing that the authors show a great deal of analytical rigor both in assessing the past and suggesting ways for the future in the form of a public private partnership. The article is long but very well worth your time.
With this kind of approach I see the US going back to the very top of innovation performance. It's time we did a similar assessment in Europe instead of just celebrating innovation and creativity in a very institutional manner.



Tuesday, April 7, 2009

MIT economists' panel sees light at end of economic tunnel

This is not only a good panel discussion, but also one that has some good news. The time might be close when people can resume investing. Perhaps it's also time for Europe to realize that our economic situation is way better than the US for a number of reasons starting with the fact that we are nowhere near the level of debt that prevails in the US be it government or private debt. It's just so sad we don't have anyone to carry the torch of recovery on the political front. As someone told me recently, a recession can be a self-fulfilling prophecy whereas business & economic progress does not happen by mere wishful thinking.





Thursday, April 2, 2009

Vopium: does it rock?

20090401_Vopium
I came across Vopium today and from what I read on their site and elsewhere online:


  1. what they promise rocks, period and it's particularly relevant at this point in time with buyers being weary of spending too much

  2. the offering stands to put even more pressure on mobile operators whose position is likely to be further undermined by VoIP plays like Skype (now running on some mobile phones) and Jajah. In fact, Jajah + Vopium spells the end of mobile operators' dominant position on the market of mobile connectivity;

  3. it would be interesting to consider how Vopium could be combined to open WiFi networks in a logic analogous to Fon as it would definitely have some major appeal for roamers, even though GSM incumbents might not enjoy this that much :)


Anyway, I downloaded the software on my E61i. More in a few days.



Tuesday, March 17, 2009

Conference on the economic situation

Last Thursday BusinessQuests helped organize a conference on the financial situation. We had Prof. Bruno Colmant, who also happens to be the CEO of Euronext, and Prof. Philippe Defeyt on the panel and they presented a number of interesting developments to explain the causes and the dynamics of the current situation. Aside from the content, which is very much within my field of attention, the event has been a great opportunity for me to test the adoption of online tools by a predominantly tech-conservative  audience. Results of my tests in a future post. This one is about the content of the conference.



Here are a few of their most noteworthy points:


  • while there have been crises before, this one is like no other because of the speed of information processing that we now have

  • according to Colmant the roots of this crisis are in the Internet bust of the early part of this century (needless to say it's an assertion that had me raise my eyebrows)

  • Defeyt made a passionate case against established practices of trade liberalization without any effort being done to bring better coherence to labor and fiscal legislations of trading partners

  • both panelists expressed concern that the consequences of the current period could be social unrest similar to what we now see in Greece

  • panelists agreed that the causes of this mess are in the US and that the collapse of Lehman Brothers prevented this crisis from hitting Europe much more than it does. According to them the extent of the banking problems is significantly smaller in Europe compared to the US

  • Defeyt and Colmant felt that the lack of trust of citizens for established institutions, be it banks or governments is cause for real concern and probably the single biggest impediment to relatively quick recovery

  • they also both agreed on the principle that nothing should be done to help the auto industry because its future is behind us at least insofar as its current form is concerned. Interestingly they mentionned that there's production overcapacity in the range of 30% to 35%

  • Colmant made a vibrant case in favor of market mechanisms claiming that markets are efficient for letting supply and demand meet to define the fair price of assets, something that had Defeyt react by saying that there's a host of resources that are used by the economy, which are completely unaccounted for. Defeyt also questionned the way in which economic prosperity is measured in our countries and claimed that we should be looking for free circulation of people, ideas and culture, not products because it does not make economic-ecologic sense to be transporting vegetables across Europe when they could be sold on markets closer to the place of production

  • the audience had a couple of very interesting questions about the extent to which Adam Smith's vision is actually verified in the real world, whether the market is relaly efficient considering irrational jumps in prices of assets, whether China is where the world economy's salvation will come from...


Overall good stuff and an interesting evening although I doubt anyone got out of the room with clear answers. One of the reasons why we put totether a participative site on Ning to give attendees an opportunity to continue the discussion and access photos, video and notes from the event. I am curious to see whether people will start conversations and see the opportunity to take an active part in this crucial public debate...

For me this has been a great way to test how a more conservative audience of late adopters of technology reacts to the usage of tools like Amiando (excellent stuff) for setting-up the conference or Ning after the conference. Furthermore, we ran a survey on SurveyMonkey about the economic situation, its causes according to the audience and the assessment of the quality of information people got from the media and from banks. A vast majority of the people (we polled about 30% of the attendees) were really unhappy with the way banks handled the matters pertaining to the crisis. I'll publish some of the conclusions later this week.

Below is a mind map hosted at WiseMapping, but it's in French, the language of the conference.



Thursday, March 5, 2009

Philippe Stark on design

What inspiration and fun Philippe Stark can be! There's more than meets the eye in what he says in this presentation...





Seemingly dissimilar items composing a coherent picture

Today is one of these days when I can express better than on most other days why I carefully remain on a spot that is common frontier to several seemingly different worlds: business, marketing, technology, psychology, software development, complex adaptive systems, social media... At the end of the day this is also what defines BusinessQuests: the often treacherous area defined by 'business + innovation + technology', where starting from what drives people is a fundamental starting point. BusinessQuests is where people's quests drive business value and where people's values resonate with quests in business.




What a good day this was! Started early, spent the day in two cities
while cooperating with people in 7 different areas of the world and
discovering refreshing perspectives... I met some pretty creative and passionate entrepreneurs, got exposure to beautiful artistic creations including some nice stuff with Philippe Stark (an awesome super-passionate creator) and had a speedy meeting with Nicolas Martignole a leading practitioner of agile practices in the field of software development.
What's the common thread? Several things:



  1. all was made possible thanks to the tsunami of innovation of the past 15 years, which brings quantum leaps in productivity and a degree of flexibility one cannot even dream to have in established companies (there are in fact a couple of exceptions)

  2. quality of experience is defined by the encounter between subject and object, between the user and the tool, between the objective and the means... All of the exposure I got today was high-quality in that respect. I'd call it flow and resonance...

  3. the fundamental dynamics of all of these moments were defined by emergent forms of organization, nothing predefined or predetermined, no rigidity and yet lots of harmony and order...

  4. in most instances today it was all about co-generating creative and productive moments with people who participated to working sessions to co-create, to exchange, to focus on what makes a damn difference, not on pecking order, power struggles and ego-play... Good stuff. Today I came across some chaps who are excellent representatives of what I call "High Tide of Talent"

  5. underlying all was the coexistence of content and relationships, the necessary combination of network optimization and content adequacy, which is ultimately a fundamental recipe in many areas of the emerging business environment from SEO/SEM issues to how causes are supported to activism to software development (one of the reasons why agile is gaining traction) to business development and even perhaps to venture and entreprise financing


Apologies for being philosophical on this one, but some things need to be approached from a different angle and make it necessary to use the perenial principle of beautiful creation: COUS, that is Combination of Opposites and Union of Similars... More on that in a future post :)


Tuesday, March 3, 2009

Patterns of innovation

There's a very interesting analysis by McKinsey and the World Economic Forum on innovation called "Building an innovation nation". It shows how different regions stack-up on the global innovation map and the authors identify assets that are required to drive innovation. It's worth reading, and prompts me to make a couple of comments, some of which have to do with the random nature of our world...




My comments on the piece are in three areas:


  1. I'm not sure about the correlation between patents and actual innovation. To give an example: Twitter brings enormous innovation of the real kind (i.e. used by actual people and companies in the economy), but I haven't heard about them filing any patent whatsoever. Another example without any patent would be Jamendo a company that is transforming distribution of music with their service for commercial consumption of music...

  2. in hindsight correlations often look like causality and we can build great theories about what made something successful... theories that can be statistically verified over a period of time, but do not necessarily constitute the "truth" if there's such a thing. Reading Taleb's Fooled by randomness and it would make sense to extend the study to past periods of History when there was innovation without any patenting system and without established institutions like governments or companies doing anything to facilitate innovation. Among the excellent examples to study is the period during which the craftsmen of France self-organized to invent practices (innovate), deliver projects like major cathedrals (requiring sophisticated maths to be designed) and to educate the next generations of craftsmen (today we would be speaking of knowledge management, except that these guys did not have Oracle databases or other sophisticated It equipment)

  3. which brings me to the last point: to me the world is a chaotic place that you cannot shape with recipes. All one can do, whether a CEO or the President of the most powerful nation on Earth, is create turbulence that causes the overall self-adapting system to change its form... taking into account the fact that other turbulences exert their own influence (see current financial crisis)...


Thursday, February 26, 2009

Fallacies, illusions and dogmas of social media

Having spent the best part of the past twelve years operating on the treaterous frontier of progress defined by the combination 'business + innovation + technology' the phenomenon of stubbornly odd pursuits of generally accepted truths makes me wonder sometimes. It does seem to remain valid with each wave of innovation imposing fads as reality for as long as it takes for deception to sink in thus leaving room for people who actually deal with the nuts and bolts of new practices to create forms that can be adopted. In this article we'll identify what I consider to be the top 5 fallacious propositions in today's social media environment.



A couple of stories with 5 major and often iritating common points:

story# 1: about 6-9 months ago I came across a most ridiculous Facebook group that was designed to gather the people who had more than 500 "friends". The group's communication essentially said that it was a way of selecting "really influential" people from "regular folks" using the platform... Parisian pseudo elitism or just plain idiocy you think?

story# 2: a couple of weeks ago, someone I've known for years, an alumni of my B-School told me very seriously: "I've created my profile on this great professional networking tool... you know? It's called LinkedIn. Now I need to get past the 250 contacts mark because I've been told it's what you need to be in the big league in this space. I'm glad we're speaking about it so I can add you too..."

story# 3: early 2008 a friend of mine who's running a training and human development company told me about the latest disaster that had struck them as a highly creative chap recast their website, but forgot to make necessary redirects and pages to provide for continuity in search positonning and PageRank. The complaint was that the site no longer showed up in the so-called "golden triangle" and the traffic had gone down. So they went on to use an SEO company that promised lots of traffic and a return to the top spots of page 1 of search results


So what's are the common points in those stories:


  1. the fallacy of 500+ contacts in platforms like Facebook, which are primarily for personal use, consumer to consumer and business to consumer interactions... which leads me to wonder how many of those contacts are actually active, alive, vibrant and what the point of having 300, 500 or 700 contacts is beyond inflating already bloated egoes

  2. the pseudo-scientific prescriptions behind very precise quantitative limits like my friend's 250 contacts on LinkedIn, which makes me wonder what the point is with having contacts with people one has met only once or one is "rediscovering" after years of absence (e.g. university alumni lost from the radar since graduation)? At the end of the day, some of the most intense and productive business contacts some of us have are not at all on LinkedIn and make a point of not being there, although they are present in more secretive circles and directories accessible by invitation only

  3. the illusion of power, of being able to drive quantifiable results when in fact whatever emerges emerges as a result of substance which someone is working on. I mean, I've been doing work for companies and people in different places and despite the fact that I'm based in Brussels my network statistics on LinkedIn show strong bias for regions like California, New York, India... and of course part of it can be explained by the earlier or stronger adoption of the tool in those areas compared to Belgium, Luxembourg and France

  4. a confusion of ends and means: being positioned on a search engine or having an online network or Twitter following of a given size is not an end in itself, but rather a consequence of something else one is doing, like for example exchanging useful tips and data with other people on Twitter, now a major source of intelligence for me. Under very specific circumstances, the network that emerges may become a means like for example when someone had the brilliant idea of launching the Twestival, however that does not mean that social media can be used for justa bout anything and that's a word of caution to marketers whose professional world is abuzz with the "social media opportunity". So far, I understand that purely commercial or sales initiatives are not very well received because social media are not transactional and because people want to keep some control over their attention

  5. something necessary is not always sufficient: being positioned ona  search engine is nice and having "lots of traffic" as some SEO companies promise is whatever you want it to be, but at the end of the day optimizing a site for search is only a necessary step and not necessarily a sufficient step because content is increasingly important and a longer term bet. What's the use of having a boost in traffic and an increase in the bounce rate? What's the point in having traffic even with a "reasonable" bounce rate (whatever that is for your line of business) if that does not translate into actual profitable business? This comes back to what we were doing in math classes when learning about the subbtle distinctions between logical implications and logical equivalence...


I'm quite certain you have your own stories that resonate with the five points above. We need to speak some basic no-nonsense truths in this space, else bubbles inflate and explode in often painful way.


Sunday, February 15, 2009

The future of work: towards chaordic business?

This interview on the future of work as shaped by modern infotech and social media is extremely interesting not only because of the implications for social infotech tools in business, but also because it suggests an evolution of business and the enterprise into more flexible and adaptive systems. Are we going towards a less deterministic way of running business? One combining chaos and order, considering the enterprise as a chaordic system... that would be much, much better than enterprise 2.0: should we call it enterprise x.0?




Actually it's quite interesting to see that in different fields the chaordic vision is emerging as the next generation way of doing things, which is one of the reasons why I try to remain involved in several areas where I see those patterns:


  • the Internet as an enabler of radically transformed patterns of interaction and transaction, where small is the new big as Seth Godin puts it

  • online and interactive marketing especially when involving individuals as more than mere consumer or "target segments"

  • marketing micro-segmentation and analytics

  • agile methods in IT development (I especially enjoy Scrum both as Scrum Master and as Product Owner)

  • social media

  • Spiral Dynamics and Ken Wilber's incredible work

  • environmental crisis as an opportunity to enable "strange attractors" in business and society

  • financial crisis as an opportunity to review the monolithic system pyramidal of mega-corporations


These are just such exciting times. We're in a world that is engaged in more than a mere transition or paradigm shift. This is complete mutation and our challenge as individuals is to become mutants firstly by way of introspection and change within because that's where the way of approaching the world changes. We need to abandon the child's illusion of power: each is powerless, yet completely necessary no matter how "small", for the entire system to morph itself into the most relevant shape given circumstances.

Some of the implications:


  • the rules will need to have some quality of emergence and flexibility

  • only necessary rules should be enforced and we need to stop looking at institutions as parental figures that will do for us what we are not prepared to do for ourselves

  • individual responsibility, creativity and commitment become paramount

  • inner peace of each is a pre-requisite for solving the different types of social neurosis that we're seeing nowadays in many places of the so-called "developed" world

  • education models have to evolve because the education system was built to educate the masses during the industrial revolution and we've moved to a world of constant evolution, exploration and learning, which is one of the reasons why I like so much Montessori (a radicla innovator), Freinet, De Bono, Decroly, Françoise Dolto...


Saturday, February 14, 2009

Excellent discussion on the crisis at Digital Life Design

Late January at Digital Life Design in Munich, there was an interesting panel with Nasim Taleb (always insightful and full of common sense | his site) and Nobel laureate Daniel Kahneman (always fascinating pioneer of psychology applied to finance and the economy | his Nobel profile ). Taleb has a realistic approach by saying that what he basically want is not to improve forecasts but rather to review the way the world is working in order to make it resistant to forecastign errors. Like Roubini he advocates the nationalization of banks. I suspect he means the "utility" part, not the "casino" part of the banking system (for a view of utility vs casino listen to the podcast at the end of this post). Kahneman shows how human psychology is a key driving force for understanding organizations, companies, the economy and markets because, as he very correctly points out, these entities do not exist in any other way than through human behavior.

Video and comments below.







Kahneman shares fascinating insights taken from experiement in
psychology showing how ill prepared we are by education to deal with
the unexpected and with uncharted territories.If you're interested in Kahneman's work, reading the Tsversky-Kahneman paper of 1974 on Judgment under Uncertainty.
In
that paper the authors discuss in a remarkable and most interesting
manner the importance of prejudice, pre-conceived truths, integration
of past-patterns and beliefs affect human judgment and decision making
regarding uncertain events. It's a most recommended read for anyone
active in a highly unstable environment although like all good
scientific papers it does not provide ready-made recipes: you'll have
to do your own introspection and adapt what you learn to your own
situation. In this discussion Kahneman makes a strong point showing how the mismatch between the time-scale of the individual and the time-scale of society is a key factor to take into account if there's any serious intent to reform the financial system. He also makes a great point about the fact that the situation we have now did not happen simply because of incompetent, arrogant, self-serving, greeding and dishonest financiers (and not all financiers are such animals; I have the privilege of knowing more than a few very decent and brilliant finance professionals who will be part of the solution). Kahneman rightly suggests that every participant in the economy has a share of responsibility because each one of them accepted the system, indulged into the benefits he or she could extract from the system regardless of the relevance or economic sense of gaining those benefits.


Taleb develops his views of the roots of the crisis, blasting the CFA and business schools for teaching portfolio theory in the process, what should be done now and why it's important to get down to what the exact situation is no matter how bleak so as to be able to resume work from a known starting point instead of being in a constant slump. Nasim Taleb has been focusing on how "ideas" and beliefs actually fool us. I'm currently reading Fooled by Randomness, which I recommend. Listening to Taleb in this video and reading his materials you will see why a deterministic approach to economics, finance and business management is simply an illusion, an abstract construct of the mind. The world is chaotic and the order we're trying to build in it is emergent as opposed to pre-determined. Taleb speaks of a complex world and highlights inconsistencies of economic agents who insure their cars but don't insure multi-million dollar portfolios because that would harm returns.

His take is that the current financial crisis is largely due to the underestimation of extremely rare events by financial experts and the quants who built sophisticated financial models for funds. That's one part of the problem, the other being that:


  1. the international financial system as structured by the Basel II regulations has generous intents, but eventually leads to distorsions in capital allocation in favor of large institutions and rich nations... (and eventually we end up saying that some banks are too big to fail and we support them with public money when part of the problem was that we facilitated their becoming too large to fail)

  2. the mark-to-market extremism, based on the idea that the market is good at estimating risk and setting prices, which in fact amplifies the instability of the entire financial system especially when software used by funds is built to automatically trigger transactions in the event of "larger than normal" fluctuations

  3. the established practices of developing nations lending to developed ones at a price of money lower than they themselves borrow for their own development



Below is a podcast of a recent program of the BBC in which you can listen to former President Clinton's economic adviser discussing the current economic situation and sharing a way of looking at the financial system as being a "utility attached to a casino", the utility being the payments system and the lending system for individuals and companies. The utility is too serious a part of finance to be left in the hands of bankers. Taleb is 1000% correct when he says that the "utility" part should be controlled by government and the hedge funds should be left alone to do what they want and never be bailed out by government.





Thursday, February 12, 2009

More pressure on marketing expected

A few short months ago there were worries about marketing budgets being cut but most professionals were sounding reassuring in saying that the bulk of marketing budgets would be transferred to online and interactive initiatives. The theory went that brands would want to keep taking initiatives and would continue the same intensity of communication by shifting their marketing dollars to more affordable channels like the Internet.


Even then this thesis did not seem to hold against careful analysis and discussions with senior decision makers even back then. Recent news seem to confirm the pain to come for agencies and marketing professionals, irrespective of the nature of their business, with an exception that is not what most people seemed to think, but makes economic sense.









A recent survey carried out by the ANA (see clipping at the end of this post) shows a bleak outlook for big classes of marketing spending and therefore for agencies and professionals offering services in those fields. I think this is particularly relevant for the European market because it’s only a matter of time before we see a similar contraction in Europe and because, with just a few exceptions, European decision makers tend to be even more reluctant to any spending in hard times (it’s a sort of all-or-nothing approach to marketing budgets). More specifically here are a few points worth considering:







  1. there will be painful budget cuts across the board and cuts are a priority of senior management that will not be adequately addressed by a mere shift of money to online and interactive marketing.




  2. the nature of initiatives taken will be seriously and increasingly scrutinized to make sure they are compatible with the mood of our times. No advertiser can afford to seem completely oblivious to the hardship suffered by the market. The survey shows quite clearly that the focus will be on initiatives that address the increased price sensitivity of buyers.




  3. the survey shows the top five areas where marketers plan to reduce costs or expenses in marketing and advertising and looking at them carefully we see that four out of the top five are areas which will affect “creative” initiatives with important investments in media and event / interaction management. So much for the idea that there would be some sort of magical immunity for online and interactive marketing.


The main implications of the way things pan out are:







  1. of the six competencies identified by the Media Management Center (see their excellent post here), there’s ony one that seems 100% essential and critical in this environment and that’s the Data Miner.




  2. because key decision makers are still largely professionals that in most cases have only a very limited vision of the benefits they could get out of the web and interactive technologies, the marketing dollars will go to very basic, simple, no-nonsense, zero-risk initiatives for which there’s a clear case for the return on investment.




  3. this is the golden opportunity to set standards to make absolutely all initiatives traceable and measurable, which means that one can feel positive about anyone involved in providing enabling technologies for tracing the performance of marketing initiatives like promotions and direct marketing.


It does seem that the crazivity of the past couple of years is going to be out of question for some time…



What’s crazivity? It’s initiatives that are primarily crazy and yet presented as creative: in this business the crazier something is the more creative it’s called even though it’s not always so and that often comes at the expense of relevance of an initiative with respect to the brand’s goals.















Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago




37% of respondents today plan to reduce budgets by more than 20%, up substantially from the 21% in the first survey.








  • Departmental travel and expense restrictions (87% vs. 63% in the previous survey)


  • Reducing advertising campaign media budgets (77% vs. 69%)


  • Reducing advertising campaign production budgets (72% vs. 63%)


  • Challenging agencies to reduce internal expenses and/or identify cost reductions (68% vs. 63%)


  • Eliminating or delaying new projects (58% vs. 61%)




“In the current economic environment, there’s a need for brand building that’s right for the times - that acknowledges consumers’ financial circumstances




For some marketers, that will mean skewing their media mix toward promotional spending and direct marketing. For others it will mean framing a new, relevant and timely brand message.












 blog it


Wednesday, February 11, 2009

Is the Treasury's plan destined to fail?

Here's an interesting take on the Geithner plan for shoring up the banks' financial situation. The article makes a compelling argument as to why the plan is not really a great deal for would-be investors and definitely a loosing proposition for taxpayers. So is the Treasury's plan destined to fail? Are the core causes of this mess addressed?





With my training in business management and finance I can see the validity of the issue raised here. In fact, I'd be in greater agreement with Nouriel Roubini's recent position that the banking system should be nationalized; with the understanding of course that only the payments and credit system for businesses and individuals would come under the government's fold.
All this makes me realize how wise the Belgian legislation is when it mandates that each company's and citizen's debt be centralized and monitored so as to remain within reasonable limits with respect to that entity's revenues. At the end of the day we should not forget that this whole mess comes because of:




  1. excessive debt given to US consumers


  2. extreme reliance of value creation in the economy on private over-consumption


  3. speculation and valuation levels completely disconnected from economic reality


  4. finance being the master when it should be the servant of the economy


  5. a world financial system in which the poorer nations lend to the richer ones whose consumption exceeds value created


  6. a serious problem in the way we measure value creation and performance right from individual level and up to macroeconomic reality


  7. key economic mechanisms based on fear and greed leading to inappropriate levels of transparency, inadequate involvement of key stakeholder and dysfunctional corporate governance


These issues will not be addressed by the Treasury’s plan, but I hope we get down to tackling them rather sooner than later because doing more of the same will produce more of the kind of mess we’re seeing these days.




clipped from money.cnn.com


The Treasury Secretary announced his strategy for a better banking bailout. But subsidizing the purchase of bank assets and forcing mortgage writedowns is the wrong way to go.





The real problem in the housing market is the rampant job loss. Most Americans whose homes are worth less than their mortgages keep paying. The Boston Fed found that during the crushing downturn in Boston in the early 1990s, only 6% of the underwater homeowners defaulted.





Hence, the right plan should focus on crafting a break for people who've just lost their jobs, not the 85%-plus of Americans who keep paying even with negative equity.





The best formula for stemming foreclosures is a highly targeted plan to aid people who have lost their jobs. For this group, the moral hazard issue is less pronounced, since it's unlikely that Americans would risk unemployment to get a break on their mortgages.







 blog it

Friday, January 30, 2009

Roubini confirms deep crisis: how will you shield your business?

Nouriel Roubini’s (RGEWikipedia –  Page at NYU Stern) interview on Bloomberg is something you ought to listen carefully (podcast at the end of this post) if you’re a business founder, a manager or an asset owner. It’s not exactly the sort of content that will boost your morale, but I don’t believe the Coué method is the right way to go because it’s much more than a mere crisis of confidence. On the other hand neither denial, nor pessimism are going to take us anywhere.


Rather a pragmatic take on the situation is an essential first step if you’re serious about adapting and being in a position to fully benefit from an eventually recovering economy. This is only one of the reasons why it’s worth getting down to some of the implications of this analysis for business. Today helping business people deal with anxiety and make sense of this chaos is part of my work in different industries, from commodities to tech-innovative sectors, in different areas of Europe. So what does a pragmatic analysis of the situation mean for business? Read on and listen to the podcast.




Economics have seldom been as crucial to business as today. That’s a fact across the board, from young industries enjoying the fat marging allowed by rapid innovation to older highly commoditized sectors. So it only makes sense to be listening to scholars and thought leaders – at least those who have been issuing alerts for the past decade or so: Roubini, Stiglitz, Krugman, Taleb, Bernstein, Bookstaber, Tobin, Thoma…  


Roubini’s assertions – well documented, no doubt – that the top US banks are probably insolvent and that China is probably in recession, not merely “just” growing slowly, are causes for concern. His analysis during the interview with Bloomberg suggests the following:




  1. the massive amounts of money already committed by governments and central banks may not be enough to take the world economy out of the crisis within an acceptable number of quarters. In fact we may be looking at a period of several years of slow and painful economic growth

  2. it’s probably going to take more than government stimulus measures to clean-up the mess created by years of recklessness in government, greed and lack of integrity in financial services and shameful collusion between those who were supposed to control and assess (audit firms, rating agencies, regulators) and those who should have been controlled


  3. there is a need to completely review the international financial system and its governance, which was (re)shaped by followers of the infernal Bush-Greenspan duo during the past decade in a way that makes key institutions like the World Bank, the IMF, the Bank for International Settlements and even a number of programs of the United Nations (UNDP, International Conference on financing for development…), useless or powerless. This adds to the concerns of those of us who doubt the viability of a global economic and financial system working in a wicked way as "poor" nations in effect lend to "rich" nations. At the end of the day, globalization can be extremely beneficial, but should be reviewed, in particular when it comes to global trade liberalization, which has been artificially disconnected from labor, social and other human development issues: if international trade is based on markets playing freely, then how can the lower cost of producing in countries without any form of welfare state not lower global standards of human development?
    Yet another ill effect of failing to build multilateral support and a clear indication that the world governance cannot remain unchanged if peace, progress and prosperity are goals we want to pursue.


The picture Roubini paints is pretty grim and scary, but factually speaking he’s probably right and we need to acknowledge and take stock of the situation as it is right not, not by discovering ugly bits and nasty pieces of the big picture in a seemingly unending stream of randomly chosen snapshots. Nothing is more damaging to business confidence than the constantly disproval of previously accepted opinions as to the scope and depth of the crisis.


With most economies in a state of frozen shock,  difficult access to cash and several assets fast becoming almost illiquid, the degree of anxiety is high in business, for owners, managers and employees alike. The principal cause is not the crisis itself, but the uncertainty about its real nature, its consequences and its true extent as well as the often unspoken lack of confidence that governments know how to solve this one.


So considering the work I do with customers in Europe, the most important implications for business are as follows:

For established businesses

Despite government’s efforts to pump cash into the economy, banks seem completely upset, fearful and paralyzed to the point of actually failing to making funds available even to established and fundamentally healthy businesses. So, if you’re managing an established business, perhaps a family owned business that cannot rely on access to global money markets, you need to consider the following:



  1. make sure you reduce the amount of cash you business needs to operate by pulling all levers from operational efficiency to customer relationships and supplier relationships management. In one of the businesses I’m advising negotating with supplliers to reduce the volume of raw materials purchased and kept in inventory, made a measurable impact on net working capital


  2. secure the stability and reliability of any short-term funding and credit lines you’ve arranged to get from your banks. Banks are always willing to lend you an umbrella when it’s not raining and when it’s raining on them things can get pretty shaky. To achieve this goal you need to communicate on a regular basis in as open a manner as you can with your bank. At another company we’ve gone the extra mile to discuss the business plan with the bank, especially as it contained a forecast for the cash situation of end 2008


  3. consider reviewing core processes that can be improved to use less cash. Now, that’s a great area in which to consider better use of information technology whether to achieve a more efficient link between inputs and outputs, getting closer to demand-driven production or to improve logistics and customer service. Being a user of some of the latest stuff I’m utterly amazed at how slow adoption is in most established businesses. This is a great time to adopt, especially when you adopt tools and methods that make you more efficient, more effective and faster. Just a hint: consider Salesforce, the Zoho suite of applications and Basecamp


  4. adopt cheaper means for communicating and spending time with customers: voice over IP exists, so you don’t need to pay these outrageous roaming charges (hint: take a look at Jajah, a company I covered 3 years ago on this blog, and your phone will never look the same again…). Another little something you might want to consider is Cisco’s Webex or telepresence (here’s a video by an employee of the company), to interact with your customers without having to spend precious time and money travelling.


  5. train, train, train and train your people for better expertise on your business, on your industry, on their functional areas. Also, train for better customer service. It’s amazing how few customer facing professionals know how to actively listen to customers and get down to what they really need, cutting through what they say.


For more recent going concerns


For more recent going concerns, the issues highlighted above for older and more established companies
are valid and should be considered although one may assume that in many
cases younger going concerns have better patterns of adoption of new
tools and methods. In your case, you need to be concerned with your
customer portfolio because unlike older more established companies you
are likelier to be more exposed to commercial and customer credit risk.
One of my customers is in this situation and we know full well that it
is crucial to keep close contact with all key customers and to go the
extra mile to share a bit of the burden of going through this storm.
Something that’s been possible in this case was to agree on a
schedule for payments such that the immediate pressure on key
customers’ cash situation is reduced by 10% to 15% and those customers
commit to a longer term supplier relationship with my client. Factors to be considered with special care include



  1. the concentration of business with a smaller set of customers that increases the business and financial risk if those customers require less of what you’re offering

  2. the nature of these customers and where tey are in terms of life-cycle: startups, growth stage, recent going-concern or established company. Beware this parameter though because many business pros tend to have a bias for it in their decision making: if there’s something we should learn from the collapse of “blue chips” like Enron, Bear Sterns and Fortis, that’s the fact that one cannot assume a large and old company to be better, safer or more reliable than a younger and smaller player

  3. the industry in which your customers operate because you’re likely to see some domino effect if you’re working a lot with financial institutions or car companies for example. Same thing if you’re serving companies that sell products and services that are not essential, “must have” items.


For start-ups and companies at growth stage


For startups and companies looking to finance growth, I know for a fact that there are good businesses out there with healthy commercial situations and well-performing operations that nevertheless find themselves under financial pressure. As long as there will be such situations investors who have cash to invest are likelier to acquire distressed assets than new businesses or growing businesses without long track records or whose industry is too unstable. So, if you own or manage an early-stage or growth-stage business, especially if you are considering to raise money, you need to consider the following:


  1. consider what happens if your don’t raise a dime and identify where your pragmatic opportunities actually are

  2. get back to the drawing board and drop every
    single activity, service, offering that does not give you paying
    customers or financiallly quantifiable results within 3–6 months

  3. reconsider funding strategy to use all the tips and ticks of bootstrapping (here’s a great resource from Inc magazine and here are inspirations
    from companies that started on less than 1,000 euros) in order to be
    able to provide service to customers even if your product is not
    complete

    the time when you could say you had a company
    without having a business model are over for some time at least. I’ve
    always been extremely skeptical about how adequate it is for people to
    venture without a business model (see post of 2006 here)


Enjoy Roubini’s interview and visit his RGE site.