Wednesday, December 18, 2013

Samsung's branded content for Galaxy products

Samsung building science fiction narrative with lots of star-power from the world of football / soccer to promote its "Galaxy" product line. It all comes with a website dedicated to the story, where Samsung's "Galaxy" line is presented as the technology that's behind the "good guys". Very interesting case of tailored story for brand and product marcoms.

Thursday, December 5, 2013

Online ad tools - French market

Pretty nice summary of the tools and platforms that are present in France for online advertising, whether on sell side or buy side. The way Google's platforms are strategically positioned across the board is quite impressive.


Friday, November 29, 2013

Very interesting way of thinking about telling a story, whether for a movie, for a brand or for a cause.

Friday, April 19, 2013

What to make of Google Glass?

Google Glass has been very big on the news since 2012 and recently we've even seen venture capitalists claiming that its advent would create a new space for investment in start-ups. It's worth hearing how Sergey Brin presents that initiative and then consider things carefully from the standpoint of human behavior, not technology.



This page is dedicated to assembling resources pertaining to future models of retail spaces. It's about connected, interactive and social retail stores that will be coherently integrated with e-commerce sites and m-commerce resources.

Re*fashion - the future of fashion retail