Tuesday, September 29, 2009

The agency that WOWed me

This is an excellent piece of communication by BooneOakley a marketing agency (whose site homepage is actually this YouTube video - quite radical and why not after all?) that is very successful in:




  1. showing what its target customer's burning problem is

  2. identifying its key competitors

  3. highlighting the weaknesses of the competitive options

  4. differentiating itself not only in terms of rational content of this piece but also in terms of location, style, spirit, tone, coolness, fun and cleverness

  5. showing ambition without falling into the trap of becoming pretentious or arrogant


I found this video via Cleverwood on Geert Polleunis' site and blog.







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