Tuesday, January 6, 2009

Quote of the day

Since we're entering a time when decision makers are less exuberant we can also expect some of the excessive rhetoric of the past couple of years to recede. Hence the quote of this day (source worth reading) about viral marketing, one of the hottest marketing fads of the recent past:

"Being viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss." - Seth Godin

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