John Nesheim's High Tech Start Up is a great book for anyone interested in setting-up and/or growing a company whose business involves advanced technology. Now, let's be clear: in my opinion, there is no such thing as a low-tech company. There are mature businesses that may not feel the competitive heat that would motivate them or justify innovation, but that does not mean they are low-tech businesses. In that sense John Nesheim's book is very interesting, even though it mainly provides the US perspective. In any event, for anyone interested in innovating with a new or with an existing business this book is a must read; it will not provide all the answers but will make the picture a hell of a lot clearer.