Tuesday, February 7, 2006

Clear message on TV

Holidays_martinique_2004_00023_02Watching a piece of news about jamendo on French television network TF1 (here's the video), I realized how tough it is to convey a clear message about any subject on TV these days.

The message has to be:

  1. simple even if it strips the subject of a lot of interesting and relevant substance

  2. short enough to be able to say it in a couple of sentences

  3. expressed in very basic terms without any trace of sophistication or subtlety

  4. positioned in a way that fits with the editorial line of the programme

  5. fun to watch

On the one hands it feels quite scary because if every piece of info we are getting is treated like that, then no wonder our understanding of contemporary issues is murky at best. On the other hand it seems to me the constraint is a good exercise for anyone who wants to use that medium for sending out a message. And I found the guys of jamendo quite targeted showing how they are using the great innovation brought by Creative Commons to offer a credible way for musicians to distribute their work and access listeners globally. Now, working with them I also know that they have a lot more to contribute to the community of artists, although that won't fit in a report of a couple of minutes. So the next question becomes: how do we get invited to a bigger show with more time to outline the opportunities of the Information Age for artists and society in general. I suspect the answer is to make sure jamendo has a position stated in 5 to 8 words as Tom Peters urges his readers to do... Sounds like a challenging and interesting exercice for me ;-)


  1. ce qui est assez sympa, c'est que la journaliste a lu le thread du forum après le passage sur TF1, elle m'a appellé pour m'engueuler parce que j'avais fait une remarque de geek réductrice. Genre tf1 versus arte.
    Comme d'hab, pas d'intermédiaire.

  2. i'm looking at alternative sources for informations. some very good are out there.
    the source of news always being the same communicates for all medias, the rest is pure interpretation on where to put an accent on.
    what i am interested in is: who REALLY decides which news is published on the network. the rest, is only drawings on the side of the papers which is what ALL journalists do nowadays. journalism is dead.

  3. Finding alternative sources of information is definitely interesting although the issue of manipulation needs to be addressed. I am also interested in comparing articles about a topic over time to spot discrepancies. Often discrepancies speak volumes about sources of info even though official journalism is probably what makes you say journalism is dead. Take a look at OpenDemocracy. Partisan, but interesting.