It's the wine stupid!

“The best forms of copy protection
are new business models that destroy the motive to copy, not its
mechanism. A wireless flat-fee/advertising-supported jukebox of
unlimited capacity would strip us of our desire to make MP3 files. We
are transitioning, as my friend John Perry Barlow likes to say, from
an economy of nouns to one of verbs. An economy that emphasizes the
wine, not the bottle.”

Jim Griffin, testimony before the US
Senate Judiciary committee on the "Future of Digital Music“ in
November 2000