Tuesday, June 13, 2006

When legacy media get it

A couple of weeks ago I worte a little piece about the BBC and how they seem to really have a strategy to leverage their position as traditional media and make the most of all the good stuff of the web. This is an intersting additional indication: to me it sows that the BBC wants to become truly interactive instead of being a passive broadcaster. It wants to move from a "one institution to many users" model to a much more dynamic and interactive way of dealing with content and its audience. To me these guys look like they're on a very good path to the future of media.

From Digg:

BBC News has introduced a new feature that allows you to see in real-time which stories are most popular with readers, and levels of traffic from across the globe. I want to see more of this on other sites! Link to actual traffic monitor is: http://news.bbc.co.uk/1/shared/bsp/hi/live_stats/html/map.stm

read more | digg story

No comments:

Post a Comment