Friday, September 21, 2007

From social networking to nonsense: Facebooking business

The success of Facebook as a networking tool is a fact that is amply demonstrated by the incredible rate of adoption of the tool around the globe. As part of my ongoing work to remain as current as possible with the wonderful stuff happening in this world in our technological era, I opened an account to try Facebook. The features that allow a member to locate other members with whom she may have something in common from high-school attended to looking for a relationship are just great and seem to be working very well indeed. For example, I was able to identify people who were at my high-school in Athens back in the eighties, although the fact that their profiles had disappeared by the second time I logged into Facebook leads me to the (perhaps erroneous) conclusion that there must be quite some churn on this platform. That's pretty much where my positive experience with Facebook ends and that has nothing to do with the platform itself but perhaps more with the fact that I am no longer a student or a young overworked professional and not particularly looking for a relationship, friendship or "random play" (whatever that is) through Facebook...
However, what struck me in this experiment is the abnormally high number of people I know from professional contexts who invited me to join their company's or their professional network's "Group". Sometimes the Groups were not that active and at other times I got a very strong feeling of utter weirdness when checking out the profiles of the people who invited me only to discover that they were stating an interest in "women" and looking for "anything they can get" (which can be quite a risky statement since I suspect there are quite a few things one can but would not get); all that left me wondering about the relevance of that part of their profile in a professional context. And then I noticed that some of those people were actually investing energy in building "communities" and "groups" in other platforms as well and I wonder about the return and business relevance of such activities, especially when carried out on platforms with such heteregeneous groups of users. I will just add that these developments occur on platforms which are often without any business model to sustain
them in the longer run and that actually means that there is a risk for
the continued availability of users' data and thus for the return they can expect from their efforts to build their groups or communities.



All of this brings me to the conclusion that the frontier between interesting social networking experiments and complete business nonsense is sometimes easily crossed. Today it does seem that many social networking platforms are just too broad trying to be all things to all sorts of people and I believe there is going to be some pretty dramatic consolidation and specialization in this field too. The following simple facts also seem to be getting lost from sight in all the frantic agitation around social networking:



  • networking is not a technical matter, in the sense that when people simply apply "recipes" and techniques extracted from some "Networking for dummies" without engaging emotionally in the web of human relationships they seek to develop, then it just does not work. I still remember how a guy I met early in my career started all of a sudden calling me and sending me wishes on my birthday years after we had lost contact: can you feel the awkwardness of the situation?


  • networking is not a technological matter: it's not about building mighty databases and finding correlations or common fields of interest provided in formatted profiles. Technology can support the process, but it cannot replace human contact and relationships, which is one of the reasons why I like the way LinkedIn has been able to combine technology and a process involving introductions by common acquaintances and perhaps why I find Facebook is doing too much in the way of identifying members with common characteristics;


Perhaps a Facebook for business should emerge and combine a carefully chosen subset of its features with a platform like LinkedIn... Just an idea to finish this rant and move to something else.



131 comments:

  1. Indeed, FaceBook is an über-Friendster: some "social network" non-sense but with a great technical platform and the possibility to build applications on it (http://developers.facebook.com). This extensibility makes it attractive to geeks (who mainly look for nerdy fun) and corporates (who want to reach a broad audience).
    This said, I am less and less interested by what a particular social platform can offer than by how it is going to integrate with the rest of the world.
    This http://radar.oreilly.com/archives/2007/09/using_open_stan.html is promising, for that matter.
    Imagine, for example, that on-line job boards finally decide to abandon their home made clunky resume builders and integrate with LinkedIn?
    This would re-inforce LinkedIn as a potential source of (professional) identity.

    ReplyDelete
  2. David,
    Thanks for your comment. You are right to point out that Facebook is more than a place where one configures a profile and sets out to more or less randomly meeting other members in order to satisfy mutual interests. The fact that the platform allows applications to be developed and added by members is certainly an interesting aspect and in many ways brings to mind the strategy of SalesForce. Thank you for the link to O'Reilly Radar. I totally agree with the general thrust of the post as well as with your opinion about the impact a genuine drive to integrate with LinkedIn would have... On the other hand, it may be precisely what owners of job sites fear in the sense that they perceive the fact of placing LinkedIn at the heart of their services as a threat, when in fact its rise to such a central position is almost inescapable and, yes, may go as far as giving LinkedIn a key role for certifying professional identity.

    ReplyDelete
  3. Great insights. Made me laugh out loud at some point. I do agree that Facebook (or other Social Networking sites for that matter) is not really for businesses. It comes out as too "trying hard" in my opinion.

    ReplyDelete
  4. i never know the use of adobe shadow until i saw this post. thank you for this! this is very helpful. smm panels list

    ReplyDelete
  5. Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. first reseller panel

    ReplyDelete
  6. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... smm panel

    ReplyDelete
  7. In my opinion, the fact that the community is happy with the product and so willing to share their views about what they are buying says a lot about the strength of the https://igfollowers.co.uk/buy-tik-tok-followers/
    . It seems that they really know what they are doing when it comes to marketing. I have no doubt that they have already built up a large following and they will continue to grow as they work out the kinks.

    ReplyDelete
  8. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging.. is im mastery academy a scam

    ReplyDelete
  9. The top #1 automated social media reseller panel, we offer the best prices for for Facebook, Instagram, Twitter, YouTube and others. smm panel reseller

    ReplyDelete
  10. Really glad to say, your post is very interesting to read. I never stop myself to say anything about it. You are doing a great job. Thank you for sharing this blog here. Cheapest Social Media Panel‎

    ReplyDelete
  11. Thank you for sharing this article here.I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. Social smm panel

    ReplyDelete
  12. such a nice piece of article. Thank you for sharing your knowledge. This is a very valuable thing you shared. good stuff!!smm reseller panel

    ReplyDelete
  13. You have posted such a good post. I am very impressed by your work towards your post for sharing such useful information. Thank you.Best SMM Reseller Panel provider

    ReplyDelete
  14. Remarkable post. I simply came across your blog and desired to say that I have really enjoyed searching your blog posts. Thank you for sharing such blogs. cheap indian smm panel

    ReplyDelete
  15. This is a smart blog. I mean it. You have an excellent knowledge about this topic. Thanks for sharing such a great blogs to us. Smm panel service provider India

    ReplyDelete
  16. wow wonderful post. I am very much interested in this kind of blogs. this is truly helpful about social networking. Thank you so much for this interesting blog. Blockchain-based Social Media Network for recycling

    ReplyDelete
  17. Remarkable post. I simply came across your blog and desired to say that I have really enjoyed searching your blog posts. Thank you for sharing such blogs. social media management company in Ontario

    ReplyDelete
  18. I'm truly glad to state it's an intriguing post to pursue . I take in new information from your article , you are doing an extraordinary job.Smm Panels India

    ReplyDelete
  19. I am glad to say that this is a very useful post. superb and interesting one of the best post.this inspired a new blog. Thanks for sharing wonderful information . social media agency indonesia

    ReplyDelete
  20. This comment has been removed by the author.

    ReplyDelete
  21. You have posted such a nice post. I am very impressed by your work towards your post for sharing such great information.

    Jasa SEO Murah Jakarta
    Jasa Pembuatan Website Murah

    ReplyDelete
  22. Thanks For Sharing your best thoughts. I've got really inspired to read your article. If the people want SMM Panel Services then don't miss the chance to visit our website.
    Cheap SMM Panel
    SMM Reseller Panel

    ReplyDelete
  23. I got valuable data from your article which you have shared here. I will be offering to my companions who will require this information. A debt of gratitude is for it, Continue posting. boutique social media management services in Australia

    ReplyDelete
  24. You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us to read this...
    top smm panel

    ReplyDelete
  25. In this post you have shared such great knowledge. I would like to thank you for sharing such an informative post. Keep Posting.Web Development Company

    ReplyDelete
  26. Excellent information, This information will always help everyone for gaining knowledge. So please always share your valuable information. I am very thankful to you for providing good information. cheap smm panel USA

    ReplyDelete
  27. This information is so useful and informative which you have shared here. It is beneficial for beginners to develop their knowledge. It is very gainful information. Thanks for share it. sydney website design company

    ReplyDelete
  28. You are providing essential knowledge. It is helpful and important information for us and everyone to increase knowledge. Continue sharing your data. Thanks once again for sharing it. Hire Graphic designing experts from India

    ReplyDelete
  29. Which SMM panel is best?
    World Cheapest SMM Panel

    Peakerr is India's Best &
    Cheapest SMM panel. Peakerr is the best social media marketing panel for sellers as well as individuals. They are dealing with Tiktok, Facebook, Instagram, Twitter, Youtube, and SoundCloud services.

    ReplyDelete
  30. Thanks for publishing such best knowledge with us. You are doing such a great job. This info is very helpful for everyone. Keep it up. Thanks.sales and marketing strategy tips

    ReplyDelete
  31. Can I use virtual office for company registration Singapore?
    Does a virtual office serve as a Registered Office Address in Singapore? Yes, ACRA's criteria states: The office must be open and accessible to all for at least five hours during ordinary business hours on each business day. The office address should be a physical office address located in Singapore.
    Visit Website

    ReplyDelete
  32. What is the full form of EPOS?
    EPOS stands for Electronic Point of Sale digital system and is a computerised system used in shops, restaurants and other retail outlets. Essentially it's an electronic way of letting people pay for goods or services.

    ReplyDelete
  33. What is the benefit of an offshore bank account?
    Offshore investing is beyond the means of many but the wealthiest of investors. Advantages include tax benefits, asset protection, privacy, and a broader range of investments. Downsides include high costs and increased regulatory scrutiny that offshore jurisdictions and accounts face. Visit Mgboffshore

    ReplyDelete
  34. Thanks for sharing post. You are very articulate and explain your ideas and opinions clearly leaving . Please Kindly check My web: Custom Software Development

    ReplyDelete
  35. Really, this is very important information which is shared by you. This info is meaningful and important for everyone to increase our knowledge about it. Always keep sharing this kind of info. Thank you. smm panel

    ReplyDelete
  36. I remember back on 2008 facebook getting attention on Indonesia. It gets many attention. Many people use it everyday.

    Jasa Arsitek Rumah
    Jasa Desain Rumah


    ReplyDelete
  37. You've written a very useful article about smm panel services in India. This article provided me with some useful knowledge. Thank you for providing this information. Keep up the good work.

    ReplyDelete
  38. Social media is an essential part of modern life, without different social media platforms modern life is impossible. Get the social media marketing opportunity from our Wholesale SMM Panel.

    ReplyDelete
  39. facebook have many new features. it leaves myspace and friendster.

    Jasa Arsitek Rumah
    Jasa Desain Rumah

    ReplyDelete
  40. Thanks for publishing such excellent knowledge. You are doing such a good job. This info is very helpful for everyone. Keep it up. Thanks. smm panel Netflix

    ReplyDelete
  41. This article provided me with a wealth of information about smm panel. The article is both educational and helpful. Thank you for providing this information. Keep up the good work.

    ReplyDelete
  42. Fantastic website. Lots of useful info here. I am sending to some friends ans additionally sharing in delicious. best smm panel for Instagram

    ReplyDelete
  43. You have provided valuable data for us. It is great and informative for everyone. Keep posting always. I am very thankful to you. Read more info about cheap real youtube views

    ReplyDelete
  44. This article provided me with a lot of useful information about cheapest smm panel. The material you presented during this post provided me with some excellent information. Continue to post.

    ReplyDelete
  45. Very Good information, this information is excellent and very important for everyone. I am very very thankful to you for providing this kind of information. best smm panel paytm

    ReplyDelete
  46. It is truly well-researched web content and likewise exceptional phrasing. I obtained so participated in this product that I can not wait to check out. I am impressed with your article as well as ability. Many thanks. Running a Small Business

    ReplyDelete
  47. This post is really awesome. Genuinely i like this blog. It gives me more useful information. I hope you share lots of things with us .Content Sharing Platform India

    ReplyDelete
  48. You have a real ability to write a content that is helpful for us. Thank you for your efforts in sharing such blogs to us buy Best smm panel

    ReplyDelete


  49. Hey friend, it is very well written article, thank you for the valuable and useful information you provide in this post. Keep up the good work! FYI, please check these depression, stress and anxiety related articles:
    Why Not Me by Anubhav Agarwal PDF Free Download , How to create apple id without credit card, Essay on Diwali Festival

    ReplyDelete
  50. I really fascinating with facebook when it initially released.

    kratom supplier indonesia

    ReplyDelete
  51. Very interesting. Your article is so convincing that I can never stop myself from saying anything about it. You are doing a great job, thanks for sharing such a great blog.buy instagram followers cheap

    ReplyDelete
  52. I just need to say this is a well-informed article which you have shared here about Fiber Internet. It is an engaging and gainful article for us. Continue imparting this sort of info, Thanks to you.

    ReplyDelete
  53. You are sharing a piece of nice information here. The information you have provided about microsonic distance sensor is genuinely instructive and significant for us. Thanks for sharing an article like this.

    ReplyDelete
  54. Thanks for providing very resourceful article about it. Keep posting Good stuffs. the article is very effective and helpful. I really enjoy it. fastest smm panel

    ReplyDelete
  55. This Article is Awesome. It's help me a lot. Please keep up your good work. We always with you and Waiting for your new interesting articles.for more information visit on our website. buy real twitter followers

    ReplyDelete
  56. This blog has amazing information regarding this topic. The posts and blogs are very unique. Thank you so much for sharing the details. smm panel instagram

    ReplyDelete
  57. This Article is Awesome. Its help me a lot. Please keep up your good work. We always with you and Waiting for your new interesting articles. buy real instagram followers

    ReplyDelete
  58. Thanks for sharing such a great blogs to us. This is a smart blog. I mean it. You have an excellent knowledge about this topic. cheap smm panel

    ReplyDelete
  59. I prefer high-quality content, which I discovered in your article. The information you've provided is useful and important to us. Continue to post articles like these. Thank you very much. Smmpanel

    ReplyDelete
  60. You wrote this post very carefully. The amount of information is stunning and also a gainful article for us. Keep sharing this kind of articles, Thank you. B2B Inside Sales Outsource Solutions in UK

    ReplyDelete
  61. You have provided valuable data for us. It is great and informative for everyone.Read more info about Adobe Lightroom Mobile Presets Keep posting always. I am very thankful to you.

    ReplyDelete
  62. I found decent information in your article.monoclonal antibody production service I am impressed with how nicely you described this subject, It is a gainful article for us. Thanks for share it.

    ReplyDelete
  63. The blog is really informative and keeps posting and this is an Interesting Blog. Thanks SMM Panel

    ReplyDelete
  64. The content you've posted here is fantastic because it provides some excellent information that will be quite beneficial to me. Thank you for sharing about Best SMM panel at cheap price.

    ReplyDelete
  65. Nice information, I am heartily obliged to you that you have shared this essential information with us. I got some different kind of knowledge from your web page, and it is helpful for everyone. Thanks for share it. free youtube likes

    ReplyDelete
  66. Good information. Thanks for publishing such special information. You are doing such a good job. This information is very helpful for everyone. Keep it up. Thanks. cheap smm services

    ReplyDelete
  67. This is very informative and interesting for me. Thank you for such a wonderful article and for sharing. God bless you. We also provide service for SMM Panel for more info visit our website.

    ReplyDelete
  68. You have provided valuable data for us. It is great and informative for everyone. Keep posting always. I am very thankful to you. Read more info about Instagram followers panel

    ReplyDelete
  69. The Best SMM Panel provides the powerful promotion of social media accounts to enable you to Beat your competitors. We would be pleased to grow your business with our best SMM panel services. Visit us today!

    top SMM Panel and 100% High Quality for all social networks. Get the best Instagram panel today, Instagram Reseller Panel Buy Instagram Followers Worldwide, Buy Instagram Female Followers, Buy Instagram Real Profile Followers, Buy Instagram Photo Likes and Views, Buy Instagram Save and Reach, Buy Instagram Auto Post Likes.
    Whether on the phone, on the computer or on the tablet, our panel works at full potential on all platforms.

    ReplyDelete
  70. It is truly a well-researched content and excellent wording. I got so engaged in this material that I couldn’t wait to read. Read more info about SMM Panel Providers. I am impressed with your work and skill. Thanks.

    ReplyDelete
  71. What does an IT solutions company do?
    IT support companies create an IT strategy for your company that works in tandem with your business strategy. IT managed services are not just about fixing tech stuff but are intelligent IT solutions to your current and future business needs. Visit Duallayerit

    ReplyDelete
  72. <a href="https://images.google.vu/url?q=https://gotosmmpanel.com/services>https://images.google.vu/url?q=https://gotosmmpanel.com/services </a>

    ReplyDelete
  73. You have given essential data for us. about digital agency It is excellent and good for everyone. Keep posting always. I am very thankful to you.

    ReplyDelete
  74. The perks of the Cheapest Indian smm panel can be experienced by online businesses to extend their reach. With the facilities to make the business global, people like to extend their access in other countries as well.

    ReplyDelete
  75. You have worked nicely with your insights. Lots of valuable data can be taken from your article. Genuinely it is a significant article for us.Social Networking Site for Recycle Awareness

    ReplyDelete
  76. But as soon as the ones charge rises are introduced and begin to take effect, that wellknown variable charge loan isn't going to be so appealing.günstig follower kaufen

    ReplyDelete
  77. Thank you for giving us amazing information on youtube watchtime. I had no idea about this thing. Recently i have create a youtube account but don't getting good watch. So i was looking for a good wevsite from where i can buy youtube watchtime. Thank you again.

    ReplyDelete
  78. It’s actually a great and useful piece of info that you have shared here. I’m happy that you just shared this helpful info with us. Please stay us informed like this. Thank you for sharing it.

    buy spotify plays
    best smm panel

    ReplyDelete
  79. research chemicals is a website with information on many different research chemicals and their properties.

    crystalresearchchems.com

    ReplyDelete
  80. I got some different kind of knowledge from your webpage, and it is essential for everyone. online promotion services

    ReplyDelete
  81. Looking for youtube channel for sale? You will find this on eazysmm. I personally love their service so much because i personally boy my accounts from them.

    ReplyDelete
  82. I appreciate the efforts which you have put into this article. This post provides a good idea. Genuinely, it is a useful article to increase our knowledge.

    cheapest tiktok followers
    smm tube

    ReplyDelete
  83. This article provided me with a wealth of information about smart fleet maintenance summit. The article is incredibly helpful and offers some of the most useful information. Thank you for sharing it with us.

    ReplyDelete
  84. Hi, Your Article very Informative and Helpful. Thank you very much.
    smm panel
    SEO Consultant
    https://peakerr.com

    ReplyDelete
  85. Thanks for sharing such a great information.. It really helpful to me..I always search to read the quality content and finally i found this in you post. keep it up!
    Kindly visit my site: First reseller Panel

    ReplyDelete
  86. Hi, Your Article very Informative and Helpful. Thank you very much.
    smm services
    SEO Consultant
    https://peakerr.com

    ReplyDelete
  87. you will need support or suggestions, write me privately.
    I interested in your implementation/use case.
    the best situs slot terbaik
    Togel2win
    daftar bo bonanza
    Slot gampang menang

    ReplyDelete
  88. Finally, the analysis should either include on-page modifications to your web pages or a detailed report with instructions about how your webmaster or you can implement the changes. It should also include a qualified consultant's recommendations for additional on-page and off-page optimization. webjunction org

    ReplyDelete
  89. This is important information which is shared by you. This info is meaningful and important for everyone to increase our knowledge about it. Always keep sharing this kind of information. Thank you. sales and marketing tips and tricks sales and marketing tips and tricks

    ReplyDelete
  90. Your insurance has run out." There are tens of thousands, several million kids who are on their parents' Insurance Policy. What Is Cyber Insurance

    ReplyDelete
  91. Very informative information and keep share more information ecommerce website Dubai

    ReplyDelete
  92. SMM Panel
    https://smmwebs.com/
    Hello, I read Your Article. This is very Helpful for me. Thanks. Please try
    smm panel

    ReplyDelete
  93. https://peakerr.com/

    Hello, I read Your Article. This is very Helpful for me. Thanks. Please try
    Best SMM panel for Instagram

    ReplyDelete
  94. In order to qualify for the YouTube Partner Program, you must meet certain requirements, including but not limited to having buy 4000 watch hours and 1000 subscribers.

    ReplyDelete
  95. You composed this post cautiously. How much data is staggering and furthermore a beneficial article for us. Continue to share this sort of articles, Thank you.online marketing and seo services

    ReplyDelete
  96. https://peakerr.com/

    Hello, I read Your Article. This is very Helpful for me. Thanks. Please try
    cheapest panel for instagram

    ReplyDelete
  97. I read the above article and I got some knowledge from your article. It's actually great and useful data for us. Thanks for share it.seo digital marketing services

    ReplyDelete