Tuesday, October 31, 2006

Traditional media suffer - new business quests emerging

Interesting article posted on Digg about the reduction in circulation of major newspapers in the US. Here's the link to the article itself.

Trends showing reduced circulation of traditional media abound. Every quarter they are being confirmed with fresh data. This is yet abother example. To me it speaks about the following:
1. dramatic increase in production and dissemination of content on the web as a result of improved penetration of tools enabling the production and reuse of digital content
2. growing access to information sources online
3. collaborative creation and communication of interesting content
4. the advent of virtual media networks challenging established players (blogs being just one example)
5. a need for citizens and business decision makers to change their way of consuming information because no source can be safely considered as completely trustworthy today

Some people will derive catastrophic conclusions from that, calling for repressive actions aimed at maintaining artificial scarcity (à la RIAA) to preserve the oligopoly of traditional mass media. That will not work. The new context call for new models. That's fascinating and likely to put a lot more people on the trail to their own very personal business quests in the media & communication space... which as you can imagine I enjoy quite a lot :-)

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