Sunday, November 5, 2006

USA Today to use the Digg model to gather news?

Now, that's an interesting piece of news because it does provide more evidence that mass amateurism is picking up speed. Individuals are now getting more and more involved in processes that used to be the exclusive province of pros approved by institutions or other formal entites. Yet another interesting indication for companies like Jamendo (which essentially does something similar with music, bypassing all unecessary intermediairies and lowering transactional barriers for direct deals between artists and consumers of music) and BuzzParadise (experts of buzz marketing and word-of-mouth, acting as a platform between brands and their consumers, who generate a lot of the communication of the brand itself).

According to internal documents provided to Wired News and interviews with key executives, Gannett, the publisher of USA Today as well as 90 other American daily newspapers, will begin crowdsourcing many of its newsgathering functions.

read more | digg story

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