"A perfection of means, and confusion of aims, seems to be our main problem."
- Albert Einstein
Amazing how this amazing mind went as far as defining something that characterizes many businesses in particular where information technology is involved.What good is it to have all the bells and whistles of modern user interfaces, all the collaborative dynamics of participative media and social networks, all the daring and bravado of a new business, if one doesn't have a clear picture of what game they are playing or if they keep changing the game to avoid making hard choices?
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