In an industry that has been growing at a yearly rate greater than 20% for the best part of the past decade (source: PricewaterhouseCoopers), with the 2006 growth standing at 35% according to Pew Institute, Belgium's online advertising spend has grown by 50% to 273 million euros in 2007 according to the Interactive Advertising Bureau. Of course, that is tiny as a share of the global online advertising revenues which reached 17 billion dollars (about 12 billion euros) in 2006 according to Pew Institute.
Here are two interesting reports published in 2007:
- by PwC and IAB: Internet Advertising Revenue
- by WebTrends: Engagement Marketing
- by IBM: The End Of Advertising As We Know It