Wednesday, March 5, 2008

Trends in online advertising and strong growth in Belgium

In an industry that has been growing at a yearly rate greater than 20% for the best part of the past decade (source: PricewaterhouseCoopers), with the 2006 growth standing at 35% according to Pew Institute, Belgium's online advertising spend has grown by 50% to 273 million euros in 2007 according to the Interactive Advertising Bureau. Of course, that is tiny as a share of the global online advertising revenues which reached 17 billion dollars (about 12 billion euros) in 2006 according to Pew Institute.

Here are two interesting reports published in 2007:

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