Full speed ahead for Linked In

Linked In is evolving big time with the integration of social networking functionality of a new sort and with the extension of its services to cover company profiles, something I consider awesome. A few months back I wrote a piece stating why I did not believe in Facebook for business and how a combination between carefully chosen Facebook-like functionality and Linked In functionality would deliver major value. Now more than ever, Linked In is becoming a real custodian of professional identity, pretty much like Google will increasingly be the authority to ascertain the identity of individuals (in fact they already act as a trusted third party for customer details verification in e-commerce transactions).

Anyway, here's a nice little video of the product manager doing a demo of the new feature, which will help propel Linked In to a position its look-alike competitors will have hard time catching up with. And by the way, this is the sort of stuff I would love to see more product managers do for their products.