Tuesday, May 2, 2006

Grandma's test on Jajah

Some time ago I wrote a couple of posts about Jajah and why I thought (and I am still of that opinion) that it is one of the coolest and most promising launches I have ever seen. Today, I would like to focus a bit on something I believe every tech entrepreneur should never loose sight of: ease of use. And again, Jajah is a fantastic example of an elegant alliance of simplicity and functionality; their web interface is the zen of usability and I hope they manage to keep it that way as they go about adding functionality to the service. There is a post on their blog which tells you about a real Grandma' using Jajah and I think this is one of the very best tests of usability for a tech company (especially one addressing the retail market, especially in countries with aging populations).

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