Saturday, May 27, 2006

Smart web marketing: an ounce of practice worth more than tons of theory

SP32-20060527-183312As I was reading a piece of news on the site of BBC Newsnight, I noticed a smart marketing trick: the BBC lets you access a specific piece of content under the condition that you as a reader agree to”digg” the article. Suprising and smart method for an established media company.


Digging of course is web-speak; it does not involve any shovels or spades: it merely means that as a reader you somehow “vote” for the article and increase its popularity on a site called Digg that aggregates content from difference sources and allows its users to qualify and comment the articles. Digg is often the source of traffic for a web site as most recommended articles are viewed by Digg’s community and by non-members.





I know there has been quite some coverage lately about the BBC’s strategy for the Information Age. Strategy is necessary and potentially useful but actual implementation of a strategy is really what makes a difference for a company. More often than not implementation is visible through small details in a company’s operations, not fancy top management initiatives.


Oh, and by the way this post was written with BlogJet, a desktop blogging software package I am trying out. It seems a lot easier to use than Ecto, but I have not made up my mind yet. Any ideas?


5 comments:

  1. Replies
    1. IEEE Project Domain management in software engineering is distinct from traditional project deveopment in that software projects have a unique lifecycle process that requires multiple rounds of testing, updating, and faculty feedback. A IEEE Domain project Final Year Projects for CSE system development life cycle is essentially a phased project model that defines the organizational constraints of a large-scale systems project. The methods used in a IEEE DOmain Project systems development life cycle strategy Project Centers in Chennai For CSE provide clearly defined phases of work to plan, design, test, deploy, and maintain information systems.


      This is enough for me. I want to write software that anyone can use, and virtually everyone who has an internet connected device with a screen can use apps written in JavaScript. JavaScript Training in Chennai JavaScript was used for little more than mouse hover animations and little calculations to make static websites feel more interactive. Let’s assume 90% of all websites using JavaScript use it in a trivial way. That still leaves 150 million substantial JavaScript Training in Chennai JavaScript applications.


      Delete
  2. Very Nice!
    It is really a great and useful piece of info. I’m glad that you shared this helpful info with us.Thank you for sharing best Best Inplant Training in Chennai | Python Training in Chennai.

    ReplyDelete
  3. Thanks for sharing such useful information on the blog and refer the best Cloud Computing Project Centers in Chennai.

    ReplyDelete
  4. I have recently started a blog, the info you provide on this site has helped me greatly. Thanks for all of your time & work. WebMarketing

    ReplyDelete