Thursday, May 4, 2006

Marketing evolution

Yesterday I came across an interesting post in Steve Rubel's Micro Persuasion blog, claiming  that traditional marketers now start showing some noticeable interest in what they call "emerging channels"... that is both excellent news and not so excellent news (and I will tell you why very soon).

With information technology pervading all aspects of life in this early stage of the Information Age, the practices of marketing are in rapid evolution. Marketing strategies and tactics have been a central topic for me over the past few months and I think it is one area in which I can serve my personal mission: Business Quests in the Information Age. That is one of the reasons why I am creating a new category in this blog, which called "Marketing & Marketing x.o"... I personally don't care whether we call this "Marketing 2.0" as is fashionable these days with the "2.0" branding of just about everything (I was thinking of starting to sell ToiletPaper 2.0, because it just might work splendidly); therefore "Marketing x.0" is my way of refering to new practices in marketing and I will be particularly interested in strategies and tactics that make sense for start-ups and high-growth companies.

So, if you come across interesting marketing practices as a consumer, in your work or while navigating on the web, I am interested in your story. And yes, you can include aspects often not considered as marketing like headhunting, politics, social movements or recruitment practices...

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