What happens when smart people try to figure out how to monetize human attention? What if attention could actually be assessed in a financial way? What if attention could be securitized and traded on stock markets? Thoughts and questions sparked by this most interesting blog post and this one both of which, well, captured my attention. Perhaps the expression "paying attention" will actually end up meaning something. Perhaps we will also create new expressions like "attention is money"... Fascinating and scary in certain ways.