Today I opened The brand you 50 at random. I landed on page 91, lesson 18 whose title is "Focus". So I read it and it does make perfect sense for me now (synchronicity?) as I am trying to answer a few strategic questions for my little business (like for example "should I develop services that are in high demand during recessions given that my current services sell better during growth periods?"). So here's my quote of the day:
"Brand You = Distinction = Implementation = D-e-m-o-n-i-c Focus. [...]
swear to me (swear to yourself is more like it) that 75 percent of your (precious) time will be focused - somehow or other - on that o-n-e measure / dimension of your true distinction.
Consider taking a course in meditation... a yoga class... a painting class...anything that builds your concentration...that empties your mind of clutter...that helps you attain the state of grace needed to really focus all your energies on your signature project(s).
CLUTTER KILLS WOW!" - Tom Peters
You know what? The man is godam right and I can tell you first hand that clutter really kills enthusiasm, passion, love, energy, drive, motivation, commitment and flow required for stellar performance. I'm going to do some serious work on just that. Now.