A friend of mine who is currently attending evening classes to become a chef, sent me an email saying that the "Maitres Cusiniers de Belgique", a sort of guild of master chefs of Belgium, is organizing its yearly "youth's week". Between September 18 and 23 young people between 18 and 23 years of age will be able to eat in the country's finest restaurants for a fixed price of 35 €/person.
I found that to be quite an effecitve way to do low cost public relations and to tease young people who are the future customers of top restaurants. Here's a link if you know someone who could be interested in (and qualified for) the event.
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