Friday, December 18, 2009

Is this the future of the magazine

When you've been watching the media space for the past few years you know the extraordinary challenges it is facing with its fundamentals, a business model that is broken, audiences that are fragmented, content that still costs a lot to produce even though its revenue generating ability has gone down the drain... Innovation is sought. Technology must be made an ally. Business will undergo massive transformation. This is definitely not about new media versus old media, but about a totally new media landscape opening opportunities to interact with audiences in novel manners and to activate multiple media formats no matter whether your initial expertise is in print, radio, television or the Internet. In that respect, Bonnier's recent roll out of a tablet that delivers the magazine to the audience is a most interesting innovation to watch. And I'm amazed with the buzz around it too.

Mag+ from Bonnier on Vimeo.

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