Brian Solis analyzes in a very compelling way the value of online interactions about brands. Taking things from his angle, there is more than simply a case for online social interaction and for fully fledged social marketing (not just social macomms): there is a good basis for demonstrating ROI and analytics beyond mere lists of metrics and figures.
Definitely worth reading. This has important implications on the future of marketing.
From: http://ping.fm/0TMuG
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