Saturday, December 12, 2009

Types of Twitter users show diversity of purpose

In a recent post published on American Express' Open community, where you need to be registered as Amex customer to leave a comment (so much for"open"...), Guy Kawasaki identifies six types of Twitter users, which feel right if you've been on Twitter long enough and followed / unfollowed many people in an attempt to make the experience relevant to you.

Kawasaki's six types are:

  1. Newbie

  2. Brands

  3. Smore

  4. Mavens

  5. Mensch

Go to his post for explanations.

To me the distinction between the Smore (the social media whore... you've got to love this new word) and the Brand is not that clear in Kawasaki's definition and I don't see two profiles that are in fact part of the Twitter ecosystem:

  • Hoarders, users who use Twitter primarily to monitor, capture information to gain insight. They're are a bit like Maven's but they don't necessarily seek to be recognized as experts or to be retweeted

  • Quants, non-users who have developed applications that are useful or fun to users (e.g. URL shorteners, usr grading, Tweet analytics or tags of keywords) and which can be used to gain a fine principally quantitative understanding of the Twitter landscape.

Does that make sense?

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