Tuesday, January 30, 2007

AlwaysOn - day 2

So here we go for day 2 of AlwaysOn Media in New York and today's topics definitely seem interesting. The first subject to be discussed deals with possible weaknesses in Google's ad / revenue model. I guess many people in the media & marketing industries realize how dependent the web 2.0 phenomena are on advertising revenue and more specifically on Google's advertising platform.So far what strikes me is the fact that the conference seems very much about waking up and educating Madison Avenue about what the multimedia Internet is actually doing to their industry. Lots of stuff about user generated content, alternative advertising and promotion methods, media buying and marketing strategy.

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