The AlwaysOn conference is now over and it's been very interesting and well organized. There were few Europeans around, but all of them very interesting. I was pleased to talk to Michael Kleindl, the chairman of Wunderloop, a European company based in Luxembourg with operations in
Germany and Spain the United Kingdom, the Netherlands, Spain, Germany, Italy and Luxembourg, with France and Nordics ready to open in Q2 this year; interestingly enough, the company just signed a major client in China. Wunderloop is backed by legendary names of European entrepreneurship like Niklas Zennström and their fundamental proposition is that it is now possible to do efficient and effective behavioral targeting of an audience instead of trying to access an audience indirectly, e.g. by inferring something about the ads of interest from search terms. Kleindl is a veteran in advertising and online ventures, with more than a decade of experience and Wunderloop is his fourth venture. I certainly wish him and his company all the best.
Below is the video with his interview.
Video sent by alexpapa
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